Senior Marketing Ops Architect - Data-Driven Tagging

BambooHR LLC; Utah; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Generous leave (vacation & holidays)

Paid vacation bonus

Job summary

BambooHR is seeking a Sr. Marketing Ops Manager in a Utah-based hybrid role. You will own the GTM architecture, consent management, analytics instrumentation, and the data layer linking marketing data to downstream systems like Salesforce and Databricks.

You will partner with Engineering, Data, and Marketing teams to ensure reliable, scalable measurement and governance. A strong background in Marketo, GTM, and analytics platforms is required.

Qualifications

• Bachelor's degree or equivalent practical experience in a related field.
• 6–8 years of experience in a modern marketing technology stack.
• Deep experience with Google Tag Manager and enterprise tag management.
• Experience administering a marketing automation platform (preferably Marketo).
• Experience with enterprise analytics platforms such as Adobe Analytics or GA4.
• Knowledge of consent management solutions (OneTrust, TrustArc, DataGrail).
• Proficiency in JavaScript to troubleshoot implementations and data layers.
• Ability to translate URL parameters and tracking IDs into actionable data.

Responsibilities

• Own GTM architecture, governance, and deployment across all production environments.
• Design and maintain consent management solutions with Legal and Engineering.
• Establish marketing attribution standards, including UTM governance.
• Own analytics instrumentation across Adobe Analytics, GA4, and other platforms.
• Define and maintain the website data layer contract with Engineering.
• Ensure data flow from the website into Marketo, Salesforce, and Databricks.
• Develop governance and documentation for BambooHR’s web marketing tech ecosystem.
• Collaborate with Marketing, Engineering, Data, and Legal to evolve architecture.

Skills

GTM

Adobe Analytics

GA4

Marketo

Consent management

JavaScript

Data governance

Documentation

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Marketo

Databricks

Job description

BambooHR is seeking a Sr. Marketing Ops Manager in a Utah-based hybrid role. You will own the GTM architecture, consent management, analytics instrumentation, and the data layer linking marketing data to downstream systems like Salesforce and Databricks.

You will partner with Engineering, Data, and Marketing teams to ensure reliable, scalable measurement and governance. A strong background in Marketo, GTM, and analytics platforms is required.