Brand Growth & Insights Analyst

Wis-Pak, Inc.; Windsor (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Generous PTO

Medical, Dental & Vision Coverage

Flexible Spending Accounts

Life Insurance

Short & Long-Term Disability

401(K) with Profit Sharing

Parental Leave

Tuition Reimbursement

Paid Holidays

Job summary

Wis-Pak, Inc. is seeking a Marketing Analyst in Wisconsin to analyze brand performance, equity, and market trends. You will manage consumer insight platforms and interpret data to inform positioning and campaigns.

You will collaborate with marketing, product development, and sales to translate insights into action, support budgeting, and deliver routine and ad hoc reports for national and regional accounts.

Qualifications

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field.
• Strong leadership skills with the ability to work across departments.
• Excellent communication skills, both written and verbal.
• Analytical and problem-solving skills with persistence to resolve issues.
• Ability to work independently and in team environments.
• Strong attention to detail with excellent follow through.
• Familiarity with brand equity measurement frameworks is a plus.

Responsibilities

• Analyze and report on marketing programs for Wis-Pak Brands and WP Beverages.
• Provide routine sales reporting and fulfill ad hoc requests for Meijer and regional accounts.
• Own monthly promo summaries and create planograms for WP Beverages.
• Collaborate with marketing, product development, and sales to inject brand insights into strategy.
• Improve budgeting processes, sales decks, and data retention/analysis.

Skills

Leadership

Communication

Analytical thinking

Problem-solving

Independence

Attention to detail

Cross-department collaboration

Brand equity knowledge

Education

Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or related field

Job description

Wis-Pak, Inc. is seeking a Marketing Analyst in Wisconsin to analyze brand performance, equity, and market trends. You will manage consumer insight platforms and interpret data to inform positioning and campaigns.

You will collaborate with marketing, product development, and sales to translate insights into action, support budgeting, and deliver routine and ad hoc reports for national and regional accounts.