Senior Digital Insights Analyst: Data-Driven Growth

Milwaukee-Tool

Milwaukee (WI)

On-site

USD 90,000 - 130,000

Full time

5 days ago

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Benefits offered by this job

Health, dental, vision insurance

401(k) savings plan

Education assistance

On-site wellness center and cafe

Job summary

Milwaukee Tool is seeking a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including websites, ecommerce, and distributor experiences. You will translate data into actionable insights to guide marketing investments and business decisions.

You will partner with Digital Marketing, Ecommerce, Digital Product, UX, and Analytics teams to improve customer experiences and drive growth.

Qualifications

Bachelor's degree in analytics, marketing, business, statistics, or related field
4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or related field
Strong hands-on experience with GA4, including traffic acquisition, event-based measurement, engagement, and conversion analysis.
Proficiency in SQL and experience querying and analyzing data across multiple sources.
Experience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.
Strong analytical and critical-thinking skills, with the ability to identify performance drivers and translate findings into actionable recommendations.
Excellent communication and storytelling skills, with the ability to simplify complex data, influence stakeholders, and connect insights to business outcomes.

Responsibilities

Analyze performance across the digital ecosystem, including website engagement, digital marketing, ecommerce, and distributor experiences.
Evaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes.
Identify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results.
Support analysis of distributor and retail media performance to understand digital shopping behaviors and growth opportunities.
Leverage GA4, SQL, and other analytics platforms to investigate trends and develop insights.
Develop dashboards, scorecards, and self-service reporting solutions for performance monitoring and faster decision-making.
Support experimentation, A/B testing, and evolving measurement capabilities, including data clean rooms, incrementality testing, and MMM.
Partner with Analytics Engineering and Digital Measurement teams to improve data quality and analytics enablement.
Translate complex data into clear, compelling insights and recommendations to influence business decisions.
Partner with stakeholders to define business questions and success metrics, and evaluate performance.