On-Site Marketing Analyst: Data-Driven Growth & Insights

FPW Media; Springfield (OR); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401K Matching

Paid Time Off

Growth & Professional Development

Job summary

FPW Media is seeking a Marketing Analyst to use market research, campaign data, and analytics tools to guide informed marketing decisions. You will assess marketing effectiveness, identify trends, develop reports, and translate data into actionable insights for stakeholders.

Collaboration with Creative and Account teams will establish KPIs and optimize tactics. The role focuses on testing and forecasting, building Looker Studio dashboards, and delivering clear recommendations to leadership.

Qualifications

• Bachelor’s degree in marketing, business, statistics, mathematics, or related field.
• 3 years of applied experience in marketing, market research, or data analysis.
• 5 years of applied experience in marketing, market research, or data analysis in lieu of a degree.
• At least 2 years of experience analyzing digital marketing efforts.
• Proficiency with Microsoft Excel and experience with marketing or web analytics tools.
• Experience with Google Analytics 4, Looker Studio or similar platforms.
• Familiarity with SEO, SEM, and social media marketing.

Responsibilities

• Conduct research to uncover demographic trends, customer insights, and growth opportunities.
• Monitor competitor strategies and performance metrics to guide planning.
• Analyze multi-channel performance (SEO, SEM, social, email) and evaluate ROI.
• Define key success metrics and run content/channel tests for improvements.
• Translate analytics into clear reports, dashboards, and recommendations.
• Apply statistics to forecast marketing trends and inform planning.
• Build dashboards in Looker Studio and deliver metrics reports.
• Collaborate across teams to refine tactics and align with goals.
• Lead analytical projects end-to-end with timelines and resources.

Skills

Analytical thinking

Communication

Team collaboration

Market research methods

Data visualization

Data analysis

Digital marketing basics

Education

Bachelor's degree in marketing, business, statistics, mathematics

3 years of applied experience in marketing or data analysis

5 years of applied experience in marketing or data analysis in lieu of degree

2+ years analyzing digital marketing efforts

Tools

Google Analytics 4

Looker Studio

Tableau

Excel

PowerPoint / Google Slides

Trello or Jira

Job description

FPW Media is seeking a Marketing Analyst to use market research, campaign data, and analytics tools to guide informed marketing decisions. You will assess marketing effectiveness, identify trends, develop reports, and translate data into actionable insights for stakeholders.

Collaboration with Creative and Account teams will establish KPIs and optimize tactics. The role focuses on testing and forecasting, building Looker Studio dashboards, and delivering clear recommendations to leadership.