Senior Digital Insights Analyst - Drive Growth with Data

Milwaukee Tool; Milwaukee (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) savings plan

Education assistance

On-site wellness facility and services

Job summary

Milwaukee Tool seeks a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including website, digital marketing, ecommerce, and distributor experiences. You will turn complex data into actionable insights to help partners understand performance, identify opportunities, and drive informed decisions.

You’ll collaborate with Digital Marketing, Ecommerce, Digital Product, UX, and other teams to improve customer experiences, optimize investments, and drive business

Qualifications

• Bachelor’s degree in Analytics, Marketing, Business, Statistics, or related field, or equivalent experience.
• 4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or related field.
• Strong hands-on experience with GA4, including traffic acquisition, event-based measurement, engagement, and conversion analysis.
• Proficiency in SQL and experience querying data across multiple sources.
• Experience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.
• Strong analytical and critical-thinking skills with the ability to translate findings into recommendations.
• Excellent communication and storytelling skills to influence stakeholders.

Responsibilities

• Analyze customer behavior, engagement, and conversion across websites, digital products, marketing channels, and ecommerce experiences.
• Evaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes.
• Identify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results.
• Support analysis of distributor and retail media performance to understand digital shopping behaviors and opportunities for growth.
• Leverage GA4, SQL, and other analytics platforms to investigate trends and develop actionable insights.
• Develop dashboards, scorecards, and self-service reporting solutions for performance monitoring and faster decisions.
• Support experimentation, A/B testing, and measurement capabilities; partner with analytics teams to improve data quality.

Skills

GA4 analytics

SQL

Power BI

Looker Studio

Data visualization

Analytical thinking

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree in Analytics, Marketing, Business, Statistics, or related field

Equivalent experience

Tools

BigQuery

Databricks

Google Tag Manager

Power BI

Looker Studio

Job description

Milwaukee Tool seeks a Senior Analyst - Digital Insights to analyze performance across our digital ecosystem, including website, digital marketing, ecommerce, and distributor experiences. You will turn complex data into actionable insights to help partners understand performance, identify opportunities, and drive informed decisions.

You’ll collaborate with Digital Marketing, Ecommerce, Digital Product, UX, and other teams to improve customer experiences, optimize investments, and drive business