Brand Growth & Audience Engagement Director

Rochester Area Chamber of Commerce; Rochester (MN); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) with employer match

Paid parental leave

Bonus potential

Job summary

KTTC is seeking a Director of Brand Engagement & Audience Development to lead the station's marketing vision across news, programming, sales, and promotion. You will drive integrated campaigns, build strategic partnerships, and mentor the creative team to elevate brand presence in Rochester/Mason City/Austin markets.

The role reports to the General Manager, with a focus on multi-channel growth, events, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field or equivalent experience.
• 5+ years in marketing, media, or creative services with cross-channel expertise.
• Strong digital media strategy and analytics capability.

Responsibilities

• Lead integrated marketing strategies and brand campaigns.
• Identify and cultivate strategic community partnerships.
• Plan events and promotional activations.
• Guide creative direction for station lifestyle segments.
• Collaborate with sales to develop revenue-generating ideas.
• Coach creative/prod teams; establish standards and processes.
• Build and supervise the creative services team.

Skills

Marketing leadership

Multi-channel marketing

Digital media strategy

Strategic partnerships

Project management

Communication skills

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications/Journ

Tools

Marketing analytics tools

Social media platforms

Job description

KTTC is seeking a Director of Brand Engagement & Audience Development to lead the station's marketing vision across news, programming, sales, and promotion. You will drive integrated campaigns, build strategic partnerships, and mentor the creative team to elevate brand presence in Rochester/Mason City/Austin markets.

The role reports to the General Manager, with a focus on multi-channel growth, events, and data-driven decision making.