DIRECTOR OF BRAND ENGAGEMENT & AUDIENCE DEVELOPMENT - KTTC

Rochester Area Chamber of Commerce; Rochester (MN); Hybride; USD 55 000 - 65 000; Plein temps

Avantages offerts par ce poste

Healthcare coverage

401(k) with employer match

Paid parental leave

Bonus potential

Résumé du poste

KTTC is seeking a Director of Brand Engagement & Audience Development to lead the station's marketing vision across news, programming, sales, and promotion. You will drive integrated campaigns, build strategic partnerships, and mentor the creative team to elevate brand presence in Rochester/Mason City/Austin markets.

The role reports to the General Manager, with a focus on multi-channel growth, events, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field or equivalent experience.
• 5+ years in marketing, media, or creative services with cross-channel expertise.
• Strong digital media strategy and analytics capability.

Responsabilités

• Lead integrated marketing strategies and brand campaigns.
• Identify and cultivate strategic community partnerships.
• Plan events and promotional activations.
• Guide creative direction for station lifestyle segments.
• Collaborate with sales to develop revenue-generating ideas.
• Coach creative/prod teams; establish standards and processes.
• Build and supervise the creative services team.

Connaissances

Marketing leadership

Multi-channel marketing

Digital media strategy

Strategic partnerships

Project management

Communication skills

Analytics & reporting

Formation

Bachelor's degree in Marketing/Communications/Journ

Outils

Marketing analytics tools

Social media platforms

Description du poste

DIRECTOR OF BRAND ENGAGEMENT & AUDIENCE DEVELOPMENT - KTTC

KTTC/KXLT is an innovative leader in the Rochester/Mason City/Austin market. With a proud legacy of leading the market in news and community initiatives, we are constantly evolving and pushing to meet people where they consume news and deliver compelling content across all platforms.

We are seeking a Creative Services Director to lead our station's creative vision and strategic marketing initiatives. This role serves as a central hub for station-wide creative efforts, bridging news, programming, sales, and promotion departments to elevate our brand presence and community impact.

The successful candidate will leverage deep marketing expertise to identify growth opportunities through evolving media channels, build strategic community partnerships, and develop revenue-generating creative initiatives that align with our station's values. This position reports directly to the General Manager of the station and manages cross‑functional teams to execute integrated marketing and creative campaigns.

Duties/Responsibilities include, but are not limited to:

• Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
• Identify, cultivate, and manage strategic community partnerships that align with station values
• Plan and execute station events and promotional activations
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show
• Partner with the sales team to conceive and execute creative, revenue-generating ideas
• Coach and develop commercial and station promotion producers; establish and oversee systems and standards
• Build, mentor, and supervise the creative services team; foster a collaborative, innovative team culture

Qualifications/Requirements:

Required:

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience)
• 5+ years of experience in marketing, media, or creative services
• Demonstrated expertise in multi-channel marketing and digital media strategy
• Proven track record of identifying and developing strategic partnerships
• Strong project management and organizational skills with the ability to manage multiple concurrent initiatives
• Excellent verbal, written, and presentation communication skills
• Experience in the broadcast or media industry
• Proficiency with marketing analytics, social media platforms, and creative production tools

Preferred:

• Experience in lifestyle programming or on‑air talent coaching
• 2+ years of leadership/management experience
• Background in event planning and community engagement
• Knowledge of commercial production and advertising standards
• Experience working in a news-focused environment

KTTC-TV/Gray Media is a drug-free company

Additional Info:

Salary/Wage:

$55,000 - $65,000/yr. (DOE) - with bonus potential

Shift and Schedule:

Mon. - Fri. (8:00 am - Fri 5:00 pm)

Job Type:

Full-Time

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage