Brand Creative Director for Multi-Platform Campaigns

Gray Media; Saginaw (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

Gray Media's WNEM-TV is seeking a Creative Services Director to lead brand identity, promotional strategy, and creative production across on-air, digital, and social platforms in Michigan. You will oversee the creative services and promotion team, collaborating with News, Sales, Engineering, and Digital departments to grow audience and revenue.

The role calls for strong leadership, a track record in station marketing, and a flair for writing.

Qualifications

• 5+ years in station marketing/promotion/brand management.
• Creative writer with ability to use research to meet goals.
• Collaborates with managers and staff to achieve results.
• College degree preferred or equivalent experience.
• Valid driver's license with clean record.

Responsibilities

• Create, lead, and implement brand marketing for WNEM TV5 and GLSEN.
• Inspire and develop the creative team's skills.
• Manage production of image, sweeps, and campaigns across platforms.
• Identify multi-platform strategies to boost brand awareness and ratings.
• Oversee production of brand-targeted station content for all platforms.
• Produce and post targeted social media marketing.
• Collaborate on outside media advertising efforts.
• Supervise promotional on-air inventory and digital ad inventory.
• Manage television promotional inventory on all platforms.
• Develop and monitor annual department budget.

Skills

Brand management

Creative leadership

Marketing strategy

Brand research

Budget management

Education

Bachelor's degree in Marketing/communications

Job description

Gray Media's WNEM-TV is seeking a Creative Services Director to lead brand identity, promotional strategy, and creative production across on-air, digital, and social platforms in Michigan. You will oversee the creative services and promotion team, collaborating with News, Sales, Engineering, and Digital departments to grow audience and revenue.

The role calls for strong leadership, a track record in station marketing, and a flair for writing.