Creative Director: Brand & Campaigns

Missouri Broadcasters Association; Fairway (KS); On-site; USD 150,000 - 190,000; Full time

Job summary

Gray Media’s KCTV5 in Kansas City is seeking an exceptional marketing leader to guide a talented in-house team of marketers, writers, and designers. You will shape the master brand strategy for KCTV5/CBS and KSMO/MyNet and drive campaigns across on-air, digital, streaming, and social media.

You will collaborate with local partners and the community affairs team to keep KCTV5 at the heart of KC, oversee multi-platform campaigns, and manage the department budget while pushing for higher ratings

Qualifications

• 10+ years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and able to use research to meet station goals.
• Works well with other station managers and personnel to achieve success.
• College degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered.

Responsibilities

• Create, lead, and implement the brand marketing for KCTV5/CBS and KSMO/MyNet across platforms.
• Provide inspiration and strategic direction to grow the creative team.
• Manage production of compelling images, sweeps, and campaigns for all platforms.
• Identify multi-platform strategies to increase brand awareness and ratings.
• Supervise promotional inventory for daily logs and manage digital ad inventory.

Skills

Creative

Strong writing

Leadership

Research-driven

Education

College degree preferred

DINFOS training

Job description

Gray Media’s KCTV5 in Kansas City is seeking an exceptional marketing leader to guide a talented in-house team of marketers, writers, and designers. You will shape the master brand strategy for KCTV5/CBS and KSMO/MyNet and drive campaigns across on-air, digital, streaming, and social media.

You will collaborate with local partners and the community affairs team to keep KCTV5 at the heart of KC, oversee multi-platform campaigns, and manage the department budget while pushing for higher ratings