Brand Engagement & Audience Growth Director

Gray Media, Inc.; Rochester (MN); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision

401(k) Plan

Paid Time Off

Relocation PTO

Job summary

Gray Media, Inc. seeks a Director of Brand Engagement & Audience Development for KTTC/KXLT in the Rochester market. Lead the station’s creative vision, marketing initiatives, and cross-functional collaboration to elevate brand presence and community impact.

The role requires digital marketing expertise, growth strategy, and partnerships with sales and programming to deploy revenue-generating ideas across platforms. Reports to the GM and guides a multidisciplinary team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience)
• 5+ years of experience in marketing, media, or creative services
• Demonstrated expertise in multi-channel marketing and digital media strategy
• Proven track record of identifying and developing strategic partnerships
• Strong project management and organizational skills with the ability to manage multiple concurrent initiatives
• Excellent verbal, written, and presentation communication skills
• Experience in the broadcast or media industry
• Proficiency with marketing analytics, social media platforms, and creative production tools

Responsibilities

• Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
• Identify, cultivate, and manage strategic community partnerships that align with station values
• Plan and execute station events and promotional activations
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show
• Partner with the sales team to conceive and execute innovative, revenue-generating ideas
• Spearhead innovative streaming content initiatives by collaborating with external content gatherers, creative partners, and community organizations; help drive production and vision behind new digital/OTT programming (with potential to host select segments).
• Help foster a collaborative, innovative team culture between all departments – creative services, news, and sales.

Skills

Marketing strategy

Digital media

Partnership development

Project management

Broadcast industry knowledge

Analytics & metrics

Communication skills

Education

Bachelor's degree in Marketing/Communications/Journ.

Tools

Marketing analytics tools

Social media platforms

Creative production tools

Job description

Gray Media, Inc. seeks a Director of Brand Engagement & Audience Development for KTTC/KXLT in the Rochester market. Lead the station’s creative vision, marketing initiatives, and cross-functional collaboration to elevate brand presence and community impact.

The role requires digital marketing expertise, growth strategy, and partnerships with sales and programming to deploy revenue-generating ideas across platforms. Reports to the GM and guides a multidisciplinary team.