Growth & Brand Marketing Director

Kqed Inc; San Francisco (CA); Hybrid; USD 126,000 - 157,000; Full time

Job summary

KQED, based in San Francisco, is seeking a Director of Marketing to lead brand and performance campaigns across digital and traditional channels. This hybrid role combines strategic vision with hands-on execution to scale our paid media, measurement, and go-to-market efforts for the organization’s next phase of growth.

You'll manage a small team, partner with product, editorial, and agencies, and own the marketing roadmap, reporting, and audience insights to optimize reach, engagement, and

Qualifications

• 7–10 years of experience in marketing and paid advertising, with strategic and hands-on roles.
• Deep media expertise across digital and traditional channels to drive KPIs.
• Experience building or scaling marketing systems, workflows, or team structures.
• Proven ownership of measurement and reporting for a marketing portfolio.
• Experience leading across cross-functional teams (Product, editorial, social).
• Experience briefing and directing creative development with in-house teams and agencies.
• History of growing reach, acquisition, engagement, retention across channels.
• Experience managing a scrappy, data-driven team.
• Comfort with ambiguity and building structure to prioritize work.

Responsibilities

• Oversee brand and performance media campaigns and go-to-market strategy.
• Set annual marketing plans with objectives, metrics, budgets, and prioritization.
• Design scalable marketing systems, workflows, and reporting infrastructure.
• Own relationship with media agency including RFPs, contracts, briefs, and strategy.
• Design audience journeys and go-to-market models for new priorities.
• Direct growth campaign creative with in-house and external agencies; align with brand.
• Define success metrics, ensure tracking, reporting, and post-mortems.
• Build relationships with local media partners for opportunities.
• Collaborate with editorial, product, and audience intelligence teams.
• Drive innovation and stay current with platforms and best practices.

Skills

Marketing strategy

Paid advertising

Brand campaigns

Performance marketing

Cross-functional leadership

Data-driven decision making

Measurement & reporting

Team leadership

Creative brief & agency management

Tools

The Trade Desk

DSPs

AdTech platforms

Job description

KQED, based in San Francisco, is seeking a Director of Marketing to lead brand and performance campaigns across digital and traditional channels. This hybrid role combines strategic vision with hands-on execution to scale our paid media, measurement, and go-to-market efforts for the organization’s next phase of growth.

You'll manage a small team, partner with product, editorial, and agencies, and own the marketing roadmap, reporting, and audience insights to optimize reach, engagement, and