Growth Director, Digital & Brand Marketing

KQED; San Francisco (CA); Hybrid; USD 126.000 - 157.000; Vollzeit

Zusammenfassung

KQED is seeking a dynamic Marketing Director to lead digital growth across paid campaigns, measurement systems, and go-to-market strategy. You will oversee a small team, partner with a respected media agency, and drive multi-channel campaigns to reach new and younger audiences.

The role combines strategic leadership with hands-on execution, sitting in KQED’s hybrid work environment in San Francisco, with a strong commitment to equity and inclusive storytelling.

Qualifikationen

• 7–10 years of experience in marketing and paid advertising, with both brand and performance focus.
• Deep media expertise across digital and traditional channels to drive upper, mid, and lower funnel KPIs.
• Experience building or scaling marketing systems, workflows, or team structures.
• Proven ownership of measurement and reporting for a marketing portfolio with KPI setting and post-mortems.

Aufgaben

• Oversee brand and performance media and campaign activation, including first brand campaign in a decade.
• Set annual strategic and operational plans for marketing across reach, acquisition, engagement, and retention.
• Design scalable marketing systems, workflows, and infrastructure to handle growing campaign volume.
• Manage the relationship with KQED’s media agency, including RFPs and briefs.
• Design audience journeys and go-to-market models for new priorities and programs.
• Direct creative development and align with the brand team on messaging and creative direction.
• Measure and report on campaign performance; conduct post-mortems to shape future investments.
• Build relationships with local media partners to maximize inventory and opportunities.
• Collaborate with editorial, product, and audience intelligence teams to optimize paid strategies.

Kenntnisse

Marketing strategy

Paid advertising

Cross-functional collaboration

Measurement & analytics

Team leadership

Budget management

Campaign optimization

Tools

The Trade Desk

DSPs

Jobbeschreibung

KQED is seeking a dynamic Marketing Director to lead digital growth across paid campaigns, measurement systems, and go-to-market strategy. You will oversee a small team, partner with a respected media agency, and drive multi-channel campaigns to reach new and younger audiences.

The role combines strategic leadership with hands-on execution, sitting in KQED’s hybrid work environment in San Francisco, with a strong commitment to equity and inclusive storytelling.