Brand Growth & Audience Engagement Director

GRAY MEDIA; Rochester (MN); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

401(k) Plan with matching

Paid parental leave

Relocation PTO

Flexible Spending Account

Job summary

Gray Media is seeking a Director of Brand Engagement & Audience Development for KTTC/KXLT to lead the station's creative vision and integrated marketing strategy. This role connects news, programming, sales, and promotions to elevate our brand across platforms.

The candidate will leverage digital and marketing expertise to grow audiences, build community partnerships, and develop revenue-generating campaigns aligned with our values. Reports to the station GM.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or equivalent experience.
• 5+ years in marketing, media, or creative services.
• Multichannel marketing and digital media strategy expertise.
• Proven track record of developing strategic partnerships.
• Strong project management and ability to manage multiple initiatives.
• Excellent verbal, written, and presentation skills.
• Experience in the broadcast or media industry.
• Proficiency with marketing analytics, social media platforms, and creative production tools.

Responsibilities

• Develop and execute integrated marketing strategies to position the station competitively.
• Identify, cultivate, and manage strategic community partnerships.
• Plan and execute station events and promotional activations.
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show.
• Partner with sales to conceive and execute revenue-generating ideas.
• Lead streaming content initiatives with external partners and communities.
• Foster collaboration across creative services, news, and sales.

Skills

Multi-channel marketing

Partnership development

Digital media strategy

Creative collaboration

Analytics & reporting

Education

Bachelor's degree (Marketing/Comm/Journalism)

Tools

Marketing analytics tools

Social media platforms

Creative production tools

Job description

Gray Media is seeking a Director of Brand Engagement & Audience Development for KTTC/KXLT to lead the station's creative vision and integrated marketing strategy. This role connects news, programming, sales, and promotions to elevate our brand across platforms.

The candidate will leverage digital and marketing expertise to grow audiences, build community partnerships, and develop revenue-generating campaigns aligned with our values. Reports to the station GM.