Brand Growth Associate - Snacking (CPG)

Mars Incorporated in; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Mars University access

Competitive salary and benefits

Job summary

Mars is seeking an Associate Brand Manager for Mars Snacking Confectionary in Chicago, IL. This office-based role supports the cell team to build brands, lead cross-functional projects, and develop brand strategies and activities to hit sales and market targets.

The ABM will analyze performance, collaborate with marketing and sales, manage budgets, and drive brand initiatives from activation to evaluation, influencing strategy and growth with data-driven insights.

Qualifications

• 3+ years marketing work experience, preferably in CPG
• Bachelor’s degree required; Master’s preferred
• Excellent communication, both written and oral, and listening skills
• High interpersonal skills; ability to influence without authority
• Strong analytic skills; comfortable mining data and translating insights
• Able to manage complex projects; organized with attention to detail
• Bias toward action; entrepreneurial and able to drive initiatives
• Resilient problem solver; can build consensus and find creative solutions

Responsibilities

• Analyze brand performance, competition, and category trends to inform plans.
• Influence brand strategy and growth opportunities using customer, consumer, and data insights.
• Monitor expenditures and manage advertising and promotions budgets.
• Evaluate activities post-launch to capture lessons and recommendations.
• Execute marketing plans (activation, renovation, innovation) with cross-functional collaboration.
• Develop and track growth levers (price, reach, etc.).
• Collaborate with Customer Marketing to engage Sales and participate in key calls.
• Forecast to understand market trends and drive demand planning.

Skills

Marketing experience

Strong communication

Interpersonal skills

Data analysis

Project management

Initiative

Problem solving

Education

Bachelor’s degree

Master’s degree preferred

Job description

Mars is seeking an Associate Brand Manager for Mars Snacking Confectionary in Chicago, IL. This office-based role supports the cell team to build brands, lead cross-functional projects, and develop brand strategies and activities to hit sales and market targets.

The ABM will analyze performance, collaborate with marketing and sales, manage budgets, and drive brand initiatives from activation to evaluation, influencing strategy and growth with data-driven insights.