Senior Brand Manager - CPG Growth & Analytics

Mars; Chicago (IL); Presencial; USD 108.000 - 149.000; Jornada completa

Descripción de la vacante

Mars in Chicago, IL is seeking a Sr. Associate Brand Manager to support the cell team in building brands and seasons, delivering the value creation plan, and coordinating with Marketing on activations and forecasting.

Lead analytics, budgeting, and cross-functional projects to drive growth and market performance. The role emphasizes strong communication, project management, and the ability to influence without direct authority, with a bias toward action and problem solving.

Formación

• Bachelor’s degree required; MBA preferred.
• 3+ years marketing experience, preferably within CPG.
• Strong communication and presentation skills to all levels of management.

Responsabilidades

• Analyze & review brand/season/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunities leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post-evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans – activation, renovation, and innovation – with cross-functional collaboration ensuring plan readiness, tracking, and course-correction.
• Develop & track growth levers through flywheel analysis (price-pack, reach+, etc.).
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

Conocimientos

Strong communication

Analytical skills

Project management

Influencing without authority

Educación

Bachelor’s degree

MBA preferred

Descripción del empleo

Mars in Chicago, IL is seeking a Sr. Associate Brand Manager to support the cell team in building brands and seasons, delivering the value creation plan, and coordinating with Marketing on activations and forecasting.

Lead analytics, budgeting, and cross-functional projects to drive growth and market performance. The role emphasizes strong communication, project management, and the ability to influence without direct authority, with a bias toward action and problem solving.