Consumer Promotions Marketing Manager: Drive Growth & ROI

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Best-in-class learning and development

Mars University access

Competitive salary and benefits

Job summary

Mars Snacking is seeking a Consumer Promotions Marketing Manager to lead strategy, planning, and activation of consumer promotions across Mars Snacking brands. You will translate insights into integrated activation plans, manage agencies, budgets, and cross-functional partnerships to drive growth and ROI.

The role is full-time and on-site in Chicago, IL with some flexibility; requires 5+ years in shopper/brand marketing and a strong background in digital media and measurement.

Qualifications

• Bachelor’s degree in Marketing or related field from an accredited university is required; Masters/Graduate-level degree is a plus.
• Five or more years (5+) of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience is needed.
• Experience supporting two or more diverse functions including Sales, Shopper, or Insights within a Consumer Package Goods (CPG) company is highly preferred.
• Exposure and/or experience with Brand Marketing teams is necessary; Shopper marketing capabilities is ideal.
• Demonstrated building of effective programs that drive growth, including coupons and value programs.
• Understanding of digital media, targeting strategies, in-store/promotional programs, and associated capabilities and opportunities.
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Budgetary and financial management acumen combined with analytical, measurement/reporting, and optimization skills.
• Presentation skills and presence, initiative leadership, consumer insight, and strategic agility.

Responsibilities

• Own consumer promotion strategy, planning, and activation across priority brands and tentpoles, serving as the primary promotions partner.
• Translate brand, consumer, and shopper insights into promotion objectives, mechanics, and integrated activation plans.
• Lead agencies and cross-functional partners through creative development, legal and rights approvals, execution, and trafficking.
• Partner with Brand, Sales, Commerce and Shopper Marketing, Legal, and external partners to scale programs across channels and retailers.
• Manage promotion budgets, timelines, risks, and governance to deliver brand and commercial objectives.
• Manage the Promotions Agency of Record and approved vendors to ensure strong collaboration and effective delivery.
• Lead portfolio planning and field communications, identifying opportunities to improve efficiency and scale.
• Help define KPIs and apply consistent measurement and ROI standards with media and measurement teams.
• Lead post-program analysis to improve effectiveness and guide future investment.

Skills

Brand Marketing

Shopper Marketing

Digital Marketing

Agency Experience

Budget Analytics

Presentation Skills

Education

Bachelor's degree in Marketing

Job description

Mars Snacking is seeking a Consumer Promotions Marketing Manager to lead strategy, planning, and activation of consumer promotions across Mars Snacking brands. You will translate insights into integrated activation plans, manage agencies, budgets, and cross-functional partnerships to drive growth and ROI.

The role is full-time and on-site in Chicago, IL with some flexibility; requires 5+ years in shopper/brand marketing and a strong background in digital media and measurement.