Associate Brand Manager- Mars Snacking Confectionary

Mars Incorporated in; Chicago (IL); Presencial; USD 108.000 - 149.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mars University access

Competitive salary and benefits

Descripción de la vacante

Mars is seeking an Associate Brand Manager for Mars Snacking Confectionary in Chicago, IL. This office-based role supports the cell team to build brands, lead cross-functional projects, and develop brand strategies and activities to hit sales and market targets.

The ABM will analyze performance, collaborate with marketing and sales, manage budgets, and drive brand initiatives from activation to evaluation, influencing strategy and growth with data-driven insights.

Formación

• 3+ years marketing work experience, preferably in CPG
• Bachelor’s degree required; Master’s preferred
• Excellent communication, both written and oral, and listening skills
• High interpersonal skills; ability to influence without authority
• Strong analytic skills; comfortable mining data and translating insights
• Able to manage complex projects; organized with attention to detail
• Bias toward action; entrepreneurial and able to drive initiatives
• Resilient problem solver; can build consensus and find creative solutions

Responsabilidades

• Analyze brand performance, competition, and category trends to inform plans.
• Influence brand strategy and growth opportunities using customer, consumer, and data insights.
• Monitor expenditures and manage advertising and promotions budgets.
• Evaluate activities post-launch to capture lessons and recommendations.
• Execute marketing plans (activation, renovation, innovation) with cross-functional collaboration.
• Develop and track growth levers (price, reach, etc.).
• Collaborate with Customer Marketing to engage Sales and participate in key calls.
• Forecast to understand market trends and drive demand planning.

Conocimientos

Marketing experience

Strong communication

Interpersonal skills

Data analysis

Project management

Initiative

Problem solving

Educación

Bachelor’s degree

Master’s degree preferred

Descripción del empleo

Job Description:

Associate Brand Manager- Mars Snacking Confectionary (Multiple positions)

Chicago, IL

Office-based

The Associate Brand Manager (ABM) will be responsible for supporting the cell team to build brands and deliver the cell value creation plan. They will support the Marketing team and will lead cross-functional business teams in the planning, execution and analysis of various project and initiatives. Additionally, the ABM will have opportunities to assist in the development of brand strategy and the execution of various marketing activities to achieve specific brand/cell objectives, including delivery of sales, MAC, and Household Penetration targets.

What are we looking for?

• 3+ years Marketing work experience required, preferably within CPG industry.
• Bachelor’s degree required. Masters preferred.
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
• High levels of interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
• Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

What would be your key responsibilities?

• Analyze & review brand/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e. price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in‑class learning and development support from day one, including access to our in‑house Mars University.
• An industry competitive salary and benefits package, including company bonuses

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00