Senior Brand Manager - Snacks (Analytics & Growth)

Mars Incorporated in; Chicago (IL); Presencial; USD 108.000 - 149.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mars University

Company bonuses

Descripción de la vacante

Mars is seeking a Senior Associate Brand Manager for Cheez-It in Chicago, IL. This office-based role leads analytics, brand assessment, and cross-functional teams to drive sales, margins, and share.

The ideal candidate has 3+ years in marketing within CPG, strong communication skills, and proficiency with Nielsen data. The role involves forecasting, budget management, and collaboration with Customer Marketing to support demand and activation plans.

Formación

• Bachelor's degree required; MBA preferred.
• 3+ years' Marketing work experience in CPG.
• Strong communication and presentation skills.
• Excellent interpersonal skills; influencing without authority.
• Analytical mindset; comfortable mining data and drawing conclusions.
• Experience managing complex projects; detail-oriented.
• Forecasting/ consumption experience.
• Experience managing budgets; Nielsen experience.

Responsabilidades

• Analyze brand performance, competitive dynamics, and category trends.
• Influence brand strategy and growth opportunities using data.
• Monitor expenditures and manage advertising & promotions budgets.
• Conduct post-event evaluations to derive insights and lessons.
• Execute marketing plans with cross-functional collaboration and tracking.
• Develop and track growth levers through flywheel analysis.
• Collaborate with Customer Marketing to align Sales and key calls.
• Participate in forecasting to understand market trends and demand.

Conocimientos

Marketing

Analytics

Forecasting

Budget management

Cross-functional

Project management

Communication

Educación

Bachelor's degree

MBA

Herramientas

Nielsen

Descripción del empleo

Mars is seeking a Senior Associate Brand Manager for Cheez-It in Chicago, IL. This office-based role leads analytics, brand assessment, and cross-functional teams to drive sales, margins, and share.

The ideal candidate has 3+ years in marketing within CPG, strong communication skills, and proficiency with Nielsen data. The role involves forecasting, budget management, and collaboration with Customer Marketing to support demand and activation plans.