Senior Brand Manager: Growth, Analytics & Activation (CPG)

Royal Canin USA Inc; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Company bonuses

Mars University

Job summary

Mars is seeking a Senior Associate Brand Manager for the Chicago area to join our Mars Snacking Confectionary team. This office-based role focuses on analytics, planning, and execution of marketing activations to meet brand objectives and drive sales performance.

You will work with cross-functional teams, manage budgets, and develop brand strategies across seasons, while delivering growth opportunities and consumer insights that inform future campaigns.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 3+ years’ Marketing work experience required, preferably in CPG.
• Strong communication skills for presentations to management.
• High interpersonal skills: influencing without authority, resolving conflicts.
• Proven analytic skills: mining data to draw conclusions/recommendations.
• Proficient in managing complex projects with strong organization and detail.

Responsibilities

• Analyze brand/season performance, competitive dynamics, and category trends to improve plans.
• Influence brand strategy and growth opportunities using data.
• Monitor advertising and promotions budget.
• Post-evaluation of activities to derive insights and lessons.

Skills

Strong communication

Interpersonal skills

Analytic skills

Project management

Bias toward action

Resilient problem solver

Education

Bachelor’s degree

MBA preferred

Job description

Mars is seeking a Senior Associate Brand Manager for the Chicago area to join our Mars Snacking Confectionary team. This office-based role focuses on analytics, planning, and execution of marketing activations to meet brand objectives and drive sales performance.

You will work with cross-functional teams, manage budgets, and develop brand strategies across seasons, while delivering growth opportunities and consumer insights that inform future campaigns.