Brand Growth Analyst & Campaign Strategist

PepsiCo; Plano (TX); On-site; USD 74,000 - 123,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability insurance

EAP

Job summary

PepsiCo is seeking a Brand Analyst to drive growth for the Poppi brand by turning consumer insights into impactful marketing initiatives. You will partner with Brand leadership to shape campaigns, measure performance, and optimize across channels.

The role emphasizes fast-paced collaboration, cross-functional execution, and storytelling with data to influence strategy and execution. A strong foundation in marketing and consumer culture is required.

Qualifications

• Bachelor’s degree required.
• 2–3 years of marketing experience.
• Ability to turn data into clear, compelling stories and action.
• Comfort navigating ambiguity in a fast-paced, high-growth environment.

Responsibilities

• Support campaign execution with Brand leadership to bring integrated marketing campaigns to life.
• Develop briefs, objectives, KPIs, measurement frameworks, and channel plans.
• Manage agency and partnership relationships and ensure program delivery.
• Coordinate cross-functional execution across Media, Culture, Events, Shopper/Retail, Insights, Innovation, Sales and other stakeholders.
• Lead trend tracking, insights, and competitive intelligence to inform strategy.
• Develop performance reporting and post-campaign analyses to assess effectiveness.

Skills

Builder mindset

Strategic thinking

Data storytelling

Ambiguity management

Concise communication

Brand passion

Education

Bachelor’s degree

Job description

PepsiCo is seeking a Brand Analyst to drive growth for the Poppi brand by turning consumer insights into impactful marketing initiatives. You will partner with Brand leadership to shape campaigns, measure performance, and optimize across channels.

The role emphasizes fast-paced collaboration, cross-functional execution, and storytelling with data to influence strategy and execution. A strong foundation in marketing and consumer culture is required.