Brand Growth & Activation Lead

PepsiCo; Chicago (IL); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Bonus 10% annual

Job summary

PepsiCo, Plano/Chicago, seeks an Associate Marketing Manager to lead the Simply brand portfolio and drive retail activation. You will help execute a portfolio renovation, contribute to the AOP and 3-year growth strategy, and coordinate with sales, creative, and agency partners to ensure flawless in-store execution.

The role requires strategic thinking, strong project management, and consumer-insights-driven planning to grow net sales and profitability.

Qualifications

• Experience leading cross-functional teams and executing marketing programs.
• Strong analytical and data-driven decision making.
• Ability to translate consumer insights into actionable marketing plans.

Responsibilities

• Lead strategic marketing plans for Simply (AOP, Growth Summit, and BGS processes).
• Collaborate with Innovation and cross-functional partners to bring incremental innovation to market.
• Identify whitespace opportunities for channel expansion to drive growth.
• Lead cross-functional taskforces to execute portfolio renovation and related initiatives.
• Oversee consumer engagement and activation plans, including in-store displays and agency coordination.
• Analyze business performance and provide strategic recommendations to hit sales and profit targets.

Skills

Self-starter

Collaboration

Cross-functional

Creative thinking

Consumer insights

Execution bias

Strategic thinking

Project management

Multitasking

Data storytelling

Tools

Circana

PowerPoint

Excel

Job description

PepsiCo, Plano/Chicago, seeks an Associate Marketing Manager to lead the Simply brand portfolio and drive retail activation. You will help execute a portfolio renovation, contribute to the AOP and 3-year growth strategy, and coordinate with sales, creative, and agency partners to ensure flawless in-store execution.

The role requires strategic thinking, strong project management, and consumer-insights-driven planning to grow net sales and profitability.