Brand Marketing Associate Analyst, poppi

PepsiCo; Plano (TX); On-site; USD 74,000 - 123,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability insurance

EAP

Job summary

PepsiCo is seeking a Brand Analyst to drive growth for the Poppi brand by turning consumer insights into impactful marketing initiatives. You will partner with Brand leadership to shape campaigns, measure performance, and optimize across channels.

The role emphasizes fast-paced collaboration, cross-functional execution, and storytelling with data to influence strategy and execution. A strong foundation in marketing and consumer culture is required.

Qualifications

• Bachelor’s degree required.
• 2–3 years of marketing experience.
• Ability to turn data into clear, compelling stories and action.
• Comfort navigating ambiguity in a fast-paced, high-growth environment.

Responsibilities

• Support campaign execution with Brand leadership to bring integrated marketing campaigns to life.
• Develop briefs, objectives, KPIs, measurement frameworks, and channel plans.
• Manage agency and partnership relationships and ensure program delivery.
• Coordinate cross-functional execution across Media, Culture, Events, Shopper/Retail, Insights, Innovation, Sales and other stakeholders.
• Lead trend tracking, insights, and competitive intelligence to inform strategy.
• Develop performance reporting and post-campaign analyses to assess effectiveness.

Skills

Builder mindset

Strategic thinking

Data storytelling

Ambiguity management

Concise communication

Brand passion

Education

Bachelor’s degree

Job description

Overview

You're not just building a brand—you're shaping culture. At Poppi, we're redefining soda for a new generation, and we're looking for a Brand Analyst who's equal parts strategist, creator, and doer. Someone who's obsessed with the consumer, energized by bold ideas, and ready to help take Poppi into its next chapter of breakout growth. If you thrive in fast-moving environments, love turning insights into impact, and know how to make brands show up in ways that feel fresh, relevant, and unmistakably Poppi—we want you on this team.

Responsibilities

This role sits at the center of brand growth—connecting innovation, retail execution, media, and culture to build something that stands out everywhere we show up.

Campaign Management + Brand Operations

• Provide campaign executional support, partnering with Brand leadership to bring integrated marketing campaigns to life. This team will focus on Flavor launches (Perm and LTOs)
• Support development of campaign briefs, objectives, KPIs, measurement frameworks, and channel plans.
• Manage agency and partnership relationships, ensuring program delivery against business and brand goals.
• Coordinate cross-functional execution across Media, Culture, Events, Shopper/Retail, Insights, Innovation, Sales, and other key stakeholders.
• Track campaign performance and identify optimization opportunities throughout the lifecycle.
• Provide analytical rigor and operational support across key brand initiatives

Partnership Management

• Support Poppi's sports, entertainment, and brand partnerships, serving as the primary liaison between cross functional teams
• Support development and execution of partnership activation plans, including custom media programming, retail integration, event support, and asset management
• Ensure partnership investments deliver against strategic brand and commercial objectives.

Insight & Analytics

• Lead ongoing trend tracking, cultural insights, and competitive intelligence to inform brand strategy and innovation opportunities.
• Share monthly trends / themes during dream team
• Develop performance reporting and post-campaign analyses to assess effectiveness and generate actionable recommendations.
• Monitor category, consumer, and marketplace developments to identify emerging risks and opportunities.

Compensation and Benefits

• The expected compensation range for this position is between $73,600 - $123,150.
• Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• A builder mindset—you move fast, solve problems, and don’t wait to be told what’s next
• Strong strategic thinking + creative instinct (you can zoom out and in)
• Ability to turn data into clear, compelling stories and action
• Comfort navigating ambiguity in a fast-paced, high-growth environment
• Communicates concisely and confidently across teams, ensuring clarity on decisions, owners, and next steps.
• Deep passion for brands, culture, and creating work that people actually care about
• Bachelor’s degree required
• 2-3 years of marketing experience

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.