Senior Marketing Analytics & Brand Growth Lead

Coca-Cola; Georgia; On-site; USD 120,000 - 170,000; Full time

Job summary

Coca-Cola is seeking a senior brand marketer to lead the growth, profit, and share of beverage brands by mining consumer insights and shaping strategy across the marketing mix. You will engage with Sales, Finance, Media, and external partners to craft breakthrough consumer experiences and disrupt the status quo.

The role requires leading category and portfolio planning with data-driven narratives, optimizing spend, and driving omni-channel campaigns that increase awareness, penetration, and

Qualifications

• Bachelor's degree in Marketing, Business or related field is required.
• 7+ years of brand marketing experience, with a minimum of 2 years of people leadership.
• Experience in Consumer-Packaged Goods industry (CPG) is preferred.
• Strong drive for results with leadership, decision-making and analytical skills; effective communication and strategic thinking.

Responsibilities

• Set brand strategy and optimize the marketing mix to tell the brand story.
• Develop understanding of brand tools and ensure identity, essence, vision, mission, and values are relevant.
• Use data and marketplace trends to understand drivers of consumer behavior.

Skills

Brand management

Strategic planning

Cross-functional collaboration

Data-driven decision making

Leadership

Budget management

Marketing communications

Education

Bachelor's degree in Marketing or Business

Job description

Coca-Cola is seeking a senior brand marketer to lead the growth, profit, and share of beverage brands by mining consumer insights and shaping strategy across the marketing mix. You will engage with Sales, Finance, Media, and external partners to craft breakthrough consumer experiences and disrupt the status quo.

The role requires leading category and portfolio planning with data-driven narratives, optimizing spend, and driving omni-channel campaigns that increase awareness, penetration, and