Brand Growth & Activation Associate

The Campbell's Company; Camden, Northern (NJ, KY); Hybrid; USD 98,000 - 135,000; Full time

Benefits offered by this job

401(k) matching

On-site fitness center access

On-site day care (Bright Horizons)

Paid time off & holidays

Employee resource groups

Job summary

Campbell’s Soup Company is seeking an Associate Brand Manager to shape creative campaigns and drive sales across our iconic brands. You will blend consumer insights with market trends to position products effectively and guide packaging innovations, while partnering with cross-functional teams to accelerate growth.

You’ll lead initiatives from idea to execution, craft compelling storytelling, and collaborate with external agencies to deliver campaigns that resonate with diverse consumers.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA strongly preferred).
• 1 year of proven experience in brand management, strategic marketing, and project management.
• Strong communication, presentation, and negotiation skills with cross-functional stakeholders.

Responsibilities

• Partner with brand operations, integrated marketing, and innovation teams to align strategies.
• Develop a 3-5 year brand growth framework and pipeline of initiatives.
• Define campaign KPIs and tactics that align with brand positioning.

Skills

Brand management

Strategic marketing

Project management

Communication skills

Negotiation

Cross-functional collaboration

Analytical thinking

Growth mindset

Education

Bachelor’s degree in marketing or business administration

MBA (preferred)

Job description

Campbell’s Soup Company is seeking an Associate Brand Manager to shape creative campaigns and drive sales across our iconic brands. You will blend consumer insights with market trends to position products effectively and guide packaging innovations, while partnering with cross-functional teams to accelerate growth.

You’ll lead initiatives from idea to execution, craft compelling storytelling, and collaborate with external agencies to deliver campaigns that resonate with diverse consumers.