Associate Brand Manager

The Campbell's Company; Camden, Northern (NJ, KY); Hybrid; USD 98,000 - 135,000; Full time

Benefits offered by this job

401(k) matching

On-site fitness center access

On-site day care (Bright Horizons)

Paid time off & holidays

Employee resource groups

Job summary

Campbell’s Soup Company is seeking an Associate Brand Manager to shape creative campaigns and drive sales across our iconic brands. You will blend consumer insights with market trends to position products effectively and guide packaging innovations, while partnering with cross-functional teams to accelerate growth.

You’ll lead initiatives from idea to execution, craft compelling storytelling, and collaborate with external agencies to deliver campaigns that resonate with diverse consumers.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA strongly preferred).
• 1 year of proven experience in brand management, strategic marketing, and project management.
• Strong communication, presentation, and negotiation skills with cross-functional stakeholders.

Responsibilities

• Partner with brand operations, integrated marketing, and innovation teams to align strategies.
• Develop a 3-5 year brand growth framework and pipeline of initiatives.
• Define campaign KPIs and tactics that align with brand positioning.

Skills

Brand management

Strategic marketing

Project management

Communication skills

Negotiation

Cross-functional collaboration

Analytical thinking

Growth mindset

Education

Bachelor’s degree in marketing or business administration

MBA (preferred)

Job description

Company Overview

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

General Summary

Join Campbell’s Soup Company as an Associate Brand Manager. Your creativity and strategic prowess will be put to the test as you craft compelling marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights.

You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our products in a fiercely competitive landscape. Collaborating with cross-functional teams, you will influence product development, packaging innovations, and captivating storytelling that resonates with our diverse consumer base.

In this role, your entrepreneurial spirit will be celebrated as you experiment with disruptive marketing tactics, leveraging cutting-edge digital strategies and exploring experiential activations to forge authentic connections with our consumers. Your influence will stretch beyond the office walls as you work closely with external partners and agencies to execute campaigns that leave a lasting impression on consumers’ hearts and minds.

Principal Accountabilities

• Partnering with Teams: Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
• Brand Strategy: Develop a strategic framework for the brand’s growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand’s foundations to stay relevant and competitive.
• Brand Activation: Act as a liaison between the brand and integrated marketing teams. Define campaign Key Performance Indicators (KPIs) and corresponding tactics that align with the brand positioning and target consumer. Ensure consistent brand expression across all consumer touchpoints.
• Business Planning: Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning.
• Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans.
• Data Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.

Job Complexity

• Strategic Vision: With a keen eye on industry trends and customer insights, you will develop and execute comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on.
• Project Management: Our fast-paced environment demands effective project management skills to oversee multiple marketing projects concurrently. You will play a pivotal role in ensuring projects adhere to aggressive timelines while balancing the longer-term requirements outlined in our marketing plans.
• Team Leadership and Collaboration: You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results.
• Results-Driven Performance: Ownership of business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success.

Job Specifications

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA strongly preferred).
• 1 year of proven experience in brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.
• Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.
• Excellent analytical skills and business/financial acumen.
• Results-oriented mindset with a track record of achieving an exceeding strategic business goals.
• Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $97,800-$134,500. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.