Associate Brand Manager — Drive Growth & Campaigns

Campbell Soup Company; Camden (NJ); On-site; USD 98,000 - 135,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid time off

On-site fitness center access

On-site day care access

Job summary

Campbell's Soup Company seeks an Associate Brand Manager to craft compelling marketing campaigns, leverage consumer insights, and drive growth across Campbell's and other iconic brands. You will collaborate with cross-functional teams to influence product development, packaging innovations, and storytelling that resonates with diverse consumers.

Your entrepreneurial mindset will guide disruptive tactics, digital activations, and partnerships with agencies.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field (MBA strongly preferred).
• 1 year of proven experience in brand management, strategic marketing, and project management.
• Strong communication, presentation, and negotiation skills across leadership levels and agencies.

Responsibilities

• Collaborate with brand operations, integrated marketing, and innovation teams.
• Develop a 3–5 year growth framework for the brand with a robust product pipeline.
• Define KPIs and tactics to ensure consistent brand expression across touchpoints.
• Lead cross-functional teams to deliver projects on time and within budget.

Skills

Brand management

Strategic marketing

Project management

Communication

Education

Bachelor’s degree in marketing or related field

MBA strongly preferred

Job description

Campbell's Soup Company seeks an Associate Brand Manager to craft compelling marketing campaigns, leverage consumer insights, and drive growth across Campbell's and other iconic brands. You will collaborate with cross-functional teams to influence product development, packaging innovations, and storytelling that resonates with diverse consumers.

Your entrepreneurial mindset will guide disruptive tactics, digital activations, and partnerships with agencies.