Brand Manager, V8 Energy — Growth & Innovation Leader

Campbell Soup Company; Camden (NJ); On-site; USD 133,000 - 183,000; Full time

Job summary

Campbell Soup Company seeks a Brand Manager for V8 Energy to drive growth in Campbell’s Meals & Beverages. You will shape insights-driven marketing strategies, position the brand, and guide innovation from concept to market, partnering with senior leadership to deliver annual objectives.

You will lead cross-functional teams, manage P&L responsibilities, and develop compelling campaigns across digital, social, and traditional channels while mentoring junior team members.

Qualifications

• Bachelor’s degree in business or related field is required.
• 8+ years of consumer marketing or related industry experience.
• Proven experience developing brand strategy and breakthrough campaigns.
• Strong ability to translate data into actionable opportunities and compelling stories.

Responsibilities

• Develop a holistic view of macro trends and competitive landscape to identify growth opportunities.
• Lead cross-functional teams through stage-gate and commercialization process.
• Partner with Sales and Insights to develop compelling sell-in stories and materials.
• Manage P&L and identify margin-improvement opportunities.

Skills

Bachelor's degree

8+ years experience

Brand strategy

Integrated marketing campaigns

Data interpretation

Cross-functional leadership

Communication & presentation

Multi-task prioritization

Education

Bachelor's degree in business or related field

MBA (Nice to have)

Tools

Microsoft Office

IRI Unify

Nielsen

SPINS

Job description

Campbell Soup Company seeks a Brand Manager for V8 Energy to drive growth in Campbell’s Meals & Beverages. You will shape insights-driven marketing strategies, position the brand, and guide innovation from concept to market, partnering with senior leadership to deliver annual objectives.

You will lead cross-functional teams, manage P&L responsibilities, and develop compelling campaigns across digital, social, and traditional channels while mentoring junior team members.