Brand Experience Guide

Rivian; New York (NY); Hybrid; USD 34,000 - 39,000; Full time

Benefits offered by this job

Paid vacation

Paid sick leave

Medical, dental, vision insurance

401(k) plan

Employee stock purchase program

Job summary

Rivian in New York City is seeking a Product Guide III to deliver engaging, customer-centric experiences at Rivian locations in Brooklyn and Manhattan. You will greet visitors, guide conversations, and coordinate demonstrations and vehicle deliveries to build loyalty and trust.

The role emphasizes brand expertise, use of POS/CRM tools, event support, and high standards for space upkeep and presentation across premium spaces.

Qualifications

• 2+ years in customer service, automotive, field marketing, sales, education, or hospitality preferred.
• Must be 21+ to operate Rivian vehicles in NY.
• High School Diploma or equivalent required.
• Flexible schedule including nights, weekends or holidays; travel may be required for market launches.
• Experience with POS and CRM systems preferred.
• Working knowledge of Google Workspace; ability to learn new tools quickly.

Responsibilities

• Welcome, engage, and educate customers to create a positive, inclusive experience.
• Hit KPIs such as leads captured, lead-to-drive rate, sales orders influenced, and NPS results.
• Engage with customers to tailor experiences including drive demonstrations and deliveries.
• Support brand initiatives with demand and lead generation activities and product demos.
• Maintain up-to-date brand and product knowledge through training and courses.
• Utilize POS and CRM tools to generate leads and enhance customer experience.
• Handle day-to-day operations, event support, space upkeep, and visual displays.
• Uphold premium retail, hospitality, and vehicle presentation standards; support leadership requests.

Skills

Customer service

Automotive knowledge

Sales experience

Hospitality experience

Education

High School Diploma or GED

Tools

POS (Point of Sale)

CRM software

Google Workspace

Job description

Rivian in New York City is seeking a Product Guide III to deliver engaging, customer-centric experiences at Rivian locations in Brooklyn and Manhattan. You will greet visitors, guide conversations, and coordinate demonstrations and vehicle deliveries to build loyalty and trust.

The role emphasizes brand expertise, use of POS/CRM tools, event support, and high standards for space upkeep and presentation across premium spaces.