Brand Engagement Specialist - Book Meetings & Grow LinkedIn

inRiver inc; Chicago (IL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Short/Long Term Disability

Job summary

Inriver is seeking a Brand Engagement Specialist to amplify our presence in the US market. You will own events, drive LinkedIn presence, and run targeted outreach to build a pipeline of booked, qualified meetings for our sales team.

You’ll work with Marketing and Sales to target accounts, leverage tools like Salesforce and LinkedIn Navigator, and travel for events about 25% of the time. A confident communicator with 1–2 years in sales or field marketing fits well.

Qualifications

• 1-2 years of experience in sales (SDR/BDR, inside sales, or similar) or field marketing (events, trade shows, or similar)
• Confident, urgently curious communicator who is comfortable starting conversations with strangers in person and online
• Clear, personable written communication for LinkedIn and email
• Active LinkedIn presence, or a clear commitment to building one
• Willingness to travel for events [25%]
• Self-motivated, organized, and disciplined about follow-up
• Coachable, with the drive to learn a technical B2B product

Responsibilities

• Own the room at events. Work trade shows, conferences, and customer events.
• Build the inriver presence on LinkedIn. Post consistently, comment thoughtfully, share what you’re learning.
• Drive outreach using LinkedIn Sales Navigator, 6sense, and email to connect with target accounts and personas.
• Book and set up meetings, qualify interest, hand off to Account Executives with strong context, and keep prospects engaged until meetings occur.
• Follow up after events and campaigns, log activity in Salesforce, use 6sense intent signals to prioritize accounts, and use Sales Navigator for targeting.
• Collaborate with Marketing on events, content, and campaigns, and with Sales on account targeting and feedback.
• Learn our business by understanding PIM, product data challenges, and our customers’ industries for credible conversations.

Skills

Sales experience

SDR/BDR

LinkedIn outreach

Communication skills

Travel readiness

Tools

Salesforce

LinkedIn Sales Navigator

6sense

Job description

Inriver is seeking a Brand Engagement Specialist to amplify our presence in the US market. You will own events, drive LinkedIn presence, and run targeted outreach to build a pipeline of booked, qualified meetings for our sales team.

You’ll work with Marketing and Sales to target accounts, leverage tools like Salesforce and LinkedIn Navigator, and travel for events about 25% of the time. A confident communicator with 1–2 years in sales or field marketing fits well.