Brand Engagement Specialist

Inriver; Oregon; Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

STD/LTD

Job summary

Inriver is seeking a Brand Engagement Specialist to be the public face of the brand at trade shows, on LinkedIn, and in outreach. You will drive qualified meetings for the sales team by blending presence, credibility, and thoughtful communication with target accounts.

You will own events, build the company’s LinkedIn presence, and run human-centered outreach using Navigator, 6sense, and email. Travel up to 25% is expected, with growth opportunities in a fast-moving B2B SaaS environment.

Qualifications

• 1–2 years in sales (SDR/BDR) or field marketing (events)
• Confident, curious communicator comfortable starting conversations in person and online
• Clear written communication for LinkedIn and email; active LinkedIn presence or plan
• Willingness to travel for events (25%)
• Self-motivated, organized, and disciplined about follow-up
• Coachable with drive to learn a technical B2B product

Responsibilities

• Own the room at events (trade shows, conferences, customer events) and secure meetings
• Build Inriver's presence on LinkedIn with regular posting and thoughtful engagement
• Drive outreach using LinkedIn Navigator, 6sense, and email to book meetings and qualify leads
• Hand off qualified meetings to Account Executives with context; keep prospects engaged
• Follow up after events; log activity in Salesforce and prioritize accounts with 6sense
• Collaborate with Marketing on events/campaigns and with Sales on account targeting
• Develop working knowledge of PIM and customer industries for credible conversations

Skills

Sales/BDR experience

Public speaking

LinkedIn outreach

Strong follow-up

Tools

Salesforce

6sense

LinkedIn Sales Navigator

Job description

At Inriver, we help brands deliver better product experiences - wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter. We are now looking for a Brand Engagement Specialist to join our team in the United States.

About the role

We’re creating a new role within the Sales organisation. It is a pipeline role for someone who is a natural in front of people. You’ll be a B2B brand ambassador whose currency is meetings. You’ll be the public face of Inriver at trade shows, on LinkedIn, and in the inbox, building real relationships with prospective buyers and turning them into qualified meetings for our sales team. The output is the same as a traditional SDR: booked, qualified meetings. How you get there is different. You lead with presence, credibility, curiosity and personality, not volume and scripts.

What you’ll do

• Own the room at events. Work trade shows, conferences, and customer events. Draw people in, hold great conversations, and leave with meetings on the calendar.
• Build the inriver presence on LinkedIn. Post consistently, comment thoughtfully, share what you’re learning, and become someone our market follows and wants to talk to.
• Drive outreach. Use LinkedIn Sales Navigator, 6sense, and email to connect with target accounts and personas with relevant, human messaging. Book and set up meetings. Qualify interest, hand off to Account Executives with strong context, and keep the prospect engaged until the meeting happens.
• Follow up after events. Turn every show and campaign touch into a conversation within days, not weeks. Work the tech stack. Log all activity in Salesforce, use 6sense intent signals to prioritize accounts, and use Sales Navigator for research and targeting.
• Collaborate with Marketing on events, content, and campaigns, and with Sales on account targeting and feedback.
• Learn our business. Develop a working understanding of PIM, product data challenges, and our customers' industries so you can hold credible conversations.

What you’ll bring

• 1-2 years of experience in sales (SDR/BDR, inside sales, or similar) or field marketing (events, trade shows, or similar)
• Confident, urgently curious communicator who is comfortable starting conversations with strangers in person and online
• Clear, personable written communication for LinkedIn and email Active LinkedIn presence, or a clear commitment to building one
• Willingness to travel for events [25%]
• Self-motivated, organized, and disciplined about follow-up
• Coachable, with the drive to learn a technical B2B product

Nice to have

• Experience with Salesforce, 6sense, or LinkedIn Sales Navigator
• Experience in B2B SaaS, ecommerce, or product data
• An existing professional network or social following

How success is measured

• Qualified meetings booked and held Pipeline sourced from events, LinkedIn, and outbound
• Post-event follow-up speed and conversion
• Growth of inriver's LinkedIn presence and engagement

COMPENSATION & BENEFITS

The estimated pay range for this role is USD $50,000 - $60,000 as base salary per annum + variable. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, and business needs.

All full-time US employees are eligible to participate in Inriver's comprehensive benefit package, which includes medical, dental, vision, 401K, STD and LTD.

The ideal candidate is located in one of the following states: Florida, Georgia, Illinois, Massachusetts, Minnesota, North Carolina, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, or South Carolina.