Brand Engagement Specialist

Inriver; Chicago (IL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Short/Long Term Disability

Job summary

Inriver is seeking a Brand Engagement Specialist to amplify our presence in the US market. You will own events, drive LinkedIn presence, and run targeted outreach to build a pipeline of booked, qualified meetings for our sales team.

You’ll work with Marketing and Sales to target accounts, leverage tools like Salesforce and LinkedIn Navigator, and travel for events about 25% of the time. A confident communicator with 1–2 years in sales or field marketing fits well.

Qualifications

• 1-2 years of experience in sales (SDR/BDR, inside sales, or similar) or field marketing (events, trade shows, or similar)
• Confident, urgently curious communicator who is comfortable starting conversations with strangers in person and online
• Clear, personable written communication for LinkedIn and email
• Active LinkedIn presence, or a clear commitment to building one
• Willingness to travel for events [25%]
• Self-motivated, organized, and disciplined about follow-up
• Coachable, with the drive to learn a technical B2B product

Responsibilities

• Own the room at events. Work trade shows, conferences, and customer events.
• Build the inriver presence on LinkedIn. Post consistently, comment thoughtfully, share what you’re learning.
• Drive outreach using LinkedIn Sales Navigator, 6sense, and email to connect with target accounts and personas.
• Book and set up meetings, qualify interest, hand off to Account Executives with strong context, and keep prospects engaged until meetings occur.
• Follow up after events and campaigns, log activity in Salesforce, use 6sense intent signals to prioritize accounts, and use Sales Navigator for targeting.
• Collaborate with Marketing on events, content, and campaigns, and with Sales on account targeting and feedback.
• Learn our business by understanding PIM, product data challenges, and our customers’ industries for credible conversations.

Skills

Sales experience

SDR/BDR

LinkedIn outreach

Communication skills

Travel readiness

Tools

Salesforce

LinkedIn Sales Navigator

6sense

Job description

At Inriver, we help brands deliver better product experiences — wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter.

We are now looking for a Brand Engagement Specialist to join our team in the United States.

About the role

We’re creating a new role within the Sales organisation. It is a pipeline role for someone who is a natural in front of people. You’ll be a B2B brand ambassador whose currency is meetings. You’ll be the public face of Inriver at trade shows, on LinkedIn, and in the inbox, building real relationships with prospective buyers and turning them into qualified meetings for our sales team. The output is the same as a traditional SDR: booked, qualified meetings. How you get there is different. You lead with presence, credibility, curiosity and personality, not volume and scripts.

What you’ll do

• Own the room at events. Work trade shows, conferences, and customer events. Draw people in, hold great conversations, and leave with meetings on the calendar.

• Build the inriver presence on LinkedIn. Post consistently, comment thoughtfully, share what you’re learning, and become someone our market follows and wants to talk to.

• Drive outreach. Use LinkedIn Sales Navigator, 6sense, and email to connect with target accounts and personas with relevant, human messaging. Book and set up meetings. Qualify interest, hand off to Account Executives with strong context, and keep the prospect engaged until the meeting happens.

• Follow up after events. Turn every show and campaign touch into a conversation within days, not weeks. Work the tech stack. Log all activity in Salesforce, use 6sense intent signals to prioritize accounts, and use Sales Navigator for research and targeting.

• Collaborate with Marketing on events, content, and campaigns, and with Sales on account targeting and feedback.

• Learn our business. Develop a working understanding of PIM, product data challenges, and our customers’ industries so you can hold credible conversations.

What you’ll bring

We don’t expect you to tick every single box, but for this role we do need most of the following:

1-2 years of experience in sales (SDR/BDR, inside sales, or similar) or field marketing (events, trade shows, or similar)

Confident, urgently curious communicator who is comfortable starting conversations with strangers in person and online

Clear, personable written communication for LinkedIn and email Active LinkedIn presence, or a clear commitment to building one

Willingness to travel for events [25%]

Self-motivated, organized, and disciplined about follow-up

Coachable, with the drive to learn a technical B2B product

Nice to have

• Experience with Salesforce, 6sense, or LinkedIn Sales Navigator

• Experience in B2B SaaS, ecommerce, or product data

• An existing professional network or social following

How success is measured

• Qualified meetings booked and held Pipeline sourced from events, LinkedIn, and outbound

• Post-event follow-up speed and conversion

• Growth of inriver’s LinkedIn presence and engagement

COMPENSATION & BENEFITS

The estimated pay range for this role is USD $50,000 - $60,000 as base salary per annum + variable. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, and business needs.

All full-time US employees are eligible to participate in Inriver's comprehensive benefit package, which includes medical, dental, vision, 401K, STD and LTD.

The ideal candidate is located in one of the following states: Florida, Georgia, Illinois, Massachusetts, Minnesota, North Carolina, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, or South Carolina.