Brand & Digital Marketing Manager — Enrollment Growth

Life University; Marietta (GA); On-site; USD 80,000 - 110,000; Full time

Job summary

Life University is seeking a Manager of Brand & Digital Marketing to elevate the university’s brand and visibility. You will lead marketing initiatives across digital media, website design, content development, email, video, and traditional channels to drive enrollment demand and support campus life.

The role requires developing branded content, planning and overseeing video production, managing paid media, and coordinating with external partners while tracking performance and reporting results.

Qualifications

• Bachelor’s degree in related field.
• 3+ years of relevant experience.

Responsibilities

• Elevate Life University brand and visibility across channels.
• Support enrollment marketing through digital and traditional channels.
• Develop branded content for website, social media, and events.
• Plan budgets, targets, messaging, media and creative strategies.
• Execute paid media initiatives for awareness and lead generation.
• Develop email communications for inquiries-to-enrollment in CRM.
• Conduct A/B tests and optimize campaigns with data-driven insights.
• Collaborate with campus partners to implement marketing initiatives.
• Capture brand stories and manage vendor partnerships as needed.
• Oversee website content, SEO, and digital advertising efforts.

Skills

Brand strategy

Digital marketing

Content creation

Analytics & reporting

Email marketing

Paid media management

SEO basics

Data-driven decision making

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in related field

Tools

Canva

Adobe Creative Suite

Wordpress or CMS

Google Analytics

Salesforce/CRM

Hootsuite

Microsoft Office

Email platform software

Monday or PM software

Job description

Life University is seeking a Manager of Brand & Digital Marketing to elevate the university’s brand and visibility. You will lead marketing initiatives across digital media, website design, content development, email, video, and traditional channels to drive enrollment demand and support campus life.

The role requires developing branded content, planning and overseeing video production, managing paid media, and coordinating with external partners while tracking performance and reporting results.