Enrollment Events & Experience Director

Life-University; Marietta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Life University in Marietta, GA is seeking a Senior Manager of Events and Tours - Enrollment to lead strategy, planning, and execution of enrollment-focused events and campus tours designed to engage prospective students and families.

You will manage the Events and Tours team and partner across Enrollment, Marketing, Admissions and campus leadership to ensure experiences reflect the institution's brand and drive enrollment goals.

Qualifications

• Bachelor's degree or equivalent combination of education and relevant experience.
• Significant experience in event management, enrollment, admissions, recruitment, higher education, hospitality, or a related field.
• Demonstrated experience leading and developing teams.
• Proven ability to manage complex events, programs, and multiple priorities simultaneously.
• Strong project management, organizational, communication, and interpersonal skills.
• Experience using data and performance metrics to evaluate programs and inform decisions.
• Demonstrated ability to collaborate effectively across departments and with diverse stakeholders.

Responsibilities

• Develop and execute a comprehensive events and tours strategy aligned with institutional enrollment objectives.
• Lead the design and evolution of prospective student events, campus tours, open houses, admitted-student programs, yield events, virtual experiences, and other enrollment initiatives.
• Create experiences that effectively communicate the institution's academic programs, student experience, campus community, and value proposition.
• Identify opportunities to use events and tours to increase engagement, application, yield, and enrollment outcomes.
• Oversee the end-to-end planning and execution of enrollment events and tours, including logistics, staffing, communications, programming, facilities, vendors, technology, and guest services.
• Develop standardized processes and best practices that ensure consistent execution across events and experiences.
• Partner with campus departments and stakeholders to coordinate speakers, presentations, student ambassadors, faculty participation, facilities, and other event components.
• Ensure events and tours are accessible, welcoming, inclusive, and responsive to the needs of diverse audiences.
• Anticipate operational challenges and develop contingency plans to ensure a seamless prospective-student experience.
• Partner closely with Enrollment leadership to connect events and tours to recruitment and conversion strategies.
• Develop event experiences and follow-up strategies that move prospective students through the enrollment funnel.
• Use enrollment data and audience insights to identify opportunities to improve engagement, attendance, application, yield, and enrollment outcomes.
• Collaborate with Admissions and Enrollment teams to ensure event and tour experiences complement recruitment communications and outreach.
• Establish and monitor key performance indicators to measure the effectiveness and return on investment of events and tours.
• Collaborate with Marketing and Communications to develop event positioning, messaging, invitations, registration experiences, and follow-up communications.
• Ensure event content and guest experiences consistently reinforce the institution's brand and enrollment messaging.
• Develop strategies to increase event participation and engagement among prospective students, families, admitted students, and other enrollment audiences.
• Gather and incorporate feedback from guests, students, families, staff, and campus partners to continuously improve the experience.

Skills

Project management

Team leadership

Data-informed decisions

Cross-functional collaboration

Communication skills

Education

Bachelor's degree or equivalent

Master's degree in higher education or related field

Tools

CRM systems

Event registration tech

Job description

Life University in Marietta, GA is seeking a Senior Manager of Events and Tours - Enrollment to lead strategy, planning, and execution of enrollment-focused events and campus tours designed to engage prospective students and families.

You will manage the Events and Tours team and partner across Enrollment, Marketing, Admissions and campus leadership to ensure experiences reflect the institution's brand and drive enrollment goals.