Manager, Brand & Digital Marketing (2232)

Life University; Marietta (GA); On-site; USD 80,000 - 110,000; Full time

Job summary

Life University is seeking a Manager of Brand & Digital Marketing to elevate the university’s brand and visibility. You will lead marketing initiatives across digital media, website design, content development, email, video, and traditional channels to drive enrollment demand and support campus life.

The role requires developing branded content, planning and overseeing video production, managing paid media, and coordinating with external partners while tracking performance and reporting results.

Qualifications

• Bachelor’s degree in related field.
• 3+ years of relevant experience.

Responsibilities

• Elevate Life University brand and visibility across channels.
• Support enrollment marketing through digital and traditional channels.
• Develop branded content for website, social media, and events.
• Plan budgets, targets, messaging, media and creative strategies.
• Execute paid media initiatives for awareness and lead generation.
• Develop email communications for inquiries-to-enrollment in CRM.
• Conduct A/B tests and optimize campaigns with data-driven insights.
• Collaborate with campus partners to implement marketing initiatives.
• Capture brand stories and manage vendor partnerships as needed.
• Oversee website content, SEO, and digital advertising efforts.

Skills

Brand strategy

Digital marketing

Content creation

Analytics & reporting

Email marketing

Paid media management

SEO basics

Data-driven decision making

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in related field

Tools

Canva

Adobe Creative Suite

Wordpress or CMS

Google Analytics

Salesforce/CRM

Hootsuite

Microsoft Office

Email platform software

Monday or PM software

Job description

Job Details

Job Location: Main Campus - Marietta, GA 30060

Position Type: Full Time Staff

Manager, Brand & Digital Marketing

Location: Life University, Main Campus - Marietta, GA

Essential Job Functions

• Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.
• Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.
• Script, plan, and oversee production of video and digital media.
• Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.
• Execute paid media initiatives including brand awareness and lead-generation.
• Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.
• Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.
• Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.
• Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.
• Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.
• Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.
• Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).
• Support SEO strategy utilizing BrightEdge or similar software.
• Conduct keyword research and apply results to advertising, website, and social media content.
• Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.
• Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.
• Capture photo and video as needed to complement professional services and enhance marketing output.
• Design digital ads using Adobe, Canva, or similar software.
• Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.
• Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.

Additional Duties and Responsibilities

• Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.
• May manage marketing personnel.
• Assumes additional responsibilities and supports special projects as requested.

QualificationsEducation, Training and/or Experience

• Bachelor’s degree in related field
• 3+ years of relevant experience

Knowledge, Skills, Abilities

• Media strategy development
• Content strategy and creative development experience
• Presentation skills
• Data analytics and performance reporting
• Digital campaign management
• Microsoft Office Suite Software
• Email development system software
• Canva, Adobe Suite or similar design software
• Monday or similar project management software
• Google Analytics experience
• Salesforce, Ellucian, or other CRM software
• Budget management
• Cross-functional collaboration and partnership
• Partner/vendor management

Personal Characteristics

• Collaborative
• Accountable
• Self-starter
• Works well independently
• Strong verbal and written communication skills
• Creative
• Innovative
• Flexible
• Analytical
• Customer service-oriented
• Student-centered
• Detail-oriented
• Results-oriented
• Values aligned with lasting purpose

Preferred Qualifications

• Higher education marketing experience
• Wordpress or similar Content Management System (CMS) experience
• Photo/video experience
• Video editing skills
• Google certifications
• Hootsuite software

Physical Demands

• Nature of work requires an ability to operate standard business office equipment.
• Requires ability to communicate and exchange information, collect, compile and prepare work documents, set-up and maintain work files.
• Must be able to lift 25 lbs., retrieving and placing materials on high shelves and on floor-level shelves; standing, walking, carrying, grasping, hearing, seeing, sitting, kneeling, climbing, balancing, stooping, crouching, and reaching.

Working Conditions

• Work performed in an office environment.
• Some travel may be required.
• May require availability for overtime hours during peak periods.
• This position is in-person and requires residence in the Metro Atlanta area.