Head of Growth & Brand for Online Learning

University of Tennessee; Knoxville (TN); Hybrid; USD 210,000 - 225,000; Full time

Job summary

University of Tennessee seeks a visionary Chief Marketing & Communications Officer, Digital Learning, to lead marketing, enrollment growth, and audience engagement for our online programs. Reporting to the Vice Dean of Digital Learning, this role oversees brand strategy, communications, and growth initiatives across colleges and university partners.

The CMCO will drive data-informed decisions, manage budgets and vendors, and foster cross‑functional collaboration to accelerate awareness, revenue,

Qualifications

• Education: Bachelor’s Degree.
• Seven (7) or more years of leadership in marketing, communications, enrollment growth, or related functions.
• Experience in higher education and online programs is preferred.

Responsibilities

• Lead enterprise growth strategy for online programs and enrollment.
• Oversee marketing, communications, and brand strategy for Vols Online.
• Collaborate with colleges and university partners to accelerate growth.

Skills

Growth leadership

Brand strategy

Enrollment growth

Cross-functional leadership

CRM (Salesforce)

Slate

Data-driven decisions

Executive stakeholder management

Education

Bachelor’s Degree

Master’s degree (preferred)

Tools

Salesforce

Slate

Job description

University of Tennessee seeks a visionary Chief Marketing & Communications Officer, Digital Learning, to lead marketing, enrollment growth, and audience engagement for our online programs. Reporting to the Vice Dean of Digital Learning, this role oversees brand strategy, communications, and growth initiatives across colleges and university partners.

The CMCO will drive data-informed decisions, manage budgets and vendors, and foster cross‑functional collaboration to accelerate awareness, revenue,