Enrollment Events & Tours: Strategy Lead

Life University; Marietta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Life University in Marietta, GA seeks a Senior Manager of Events and Tours to lead enrollment-focused events and campus visits, driving engagement with prospective students and their families. You will shape strategy, design experiences, and oversee end-to-end event execution to enhance the enrollment journey.

Reporting to Enrollment leadership, you’ll partner with Marketing, Admissions, and Student Services to ensure events reflect the university brand, are accessible, and align with

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• Significant experience in event management, enrollment, admissions, recruitment, higher education, hospitality, or a related field.
• Demonstrated experience leading and developing teams.
• Proven ability to manage complex events, programs, and multiple priorities simultaneously.
• Strong project management, organizational, communication, and interpersonal skills.
• Experience using data and performance metrics to evaluate programs and inform decisions.
• Demonstrated ability to collaborate effectively across departments and with diverse stakeholders.

Responsibilities

• Develop and execute a comprehensive events and tours strategy aligned with enrollment objectives.
• Lead design of prospective student events, campus tours, open houses, and yield programs.
• Create experiences communicating the institution’s programs, student life, and value proposition.
• Oversee end-to-end event logistics, staffing, communications, and guest services.
• Establish annual calendars, budgets, and operational plans for events and tours.
• Monitor KPIs and use data to improve engagement, attendance, and enrollment outcomes.

Skills

Leadership

Project management

Data-informed decision-making

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree or equivalent

Master’s degree in higher education or related field

Tools

CRM systems

Event registration software

Scheduling tools

Job description

Life University in Marietta, GA seeks a Senior Manager of Events and Tours to lead enrollment-focused events and campus visits, driving engagement with prospective students and their families. You will shape strategy, design experiences, and oversee end-to-end event execution to enhance the enrollment journey.

Reporting to Enrollment leadership, you’ll partner with Marketing, Admissions, and Student Services to ensure events reflect the university brand, are accessible, and align with