Brand & Digital Marketing Manager – Enrollment Growth

Life University; Marietta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

Life University in Marietta, GA is seeking a Marketing Manager to elevate the university brand and drive enrollment through digital media, content development, email, video, and traditional channels. You will produce branded content, oversee campaigns, and collaborate across campus to support university initiatives.

The role requires a Bachelor’s degree and 3+ years in marketing, with experience in higher education preferred. Strong analytics, SEO, CRM, and CMS skills are desired.

Qualifications

• Bachelor’s degree required in related field.
• 3+ years of relevant marketing experience.
• Higher education marketing experience preferred.

Responsibilities

• Elevate Life University brand and enrollment demand across digital and traditional channels.
• Develop branded content for website, social media, events, and campaigns.
• Plan and manage integrated marketing projects, including budgets, messaging, targeting, and creative strategies.
• Execute paid media initiatives to drive awareness and leads; optimize campaigns via testing and analytics.
• Develop email cadences and copy for CRM-based multi-step communications to convert inquiries.

Skills

Media strategy

Content strategy

Presentation skills

Data analytics

Digital campaign management

Microsoft Office

Email marketing systems

Canva/Adobe

Project management

Google Analytics

CRM (Salesforce/Ellucian)

Budget management

Cross-functional collaboration

Vendor management

Education

Bachelor’s degree in related field

Tools

WordPress

Google Analytics

CRM software

Canva

Adobe Suite

Monday/PM software

SEO tools (BrightEdge)

Job description

Life University in Marietta, GA is seeking a Marketing Manager to elevate the university brand and drive enrollment through digital media, content development, email, video, and traditional channels. You will produce branded content, oversee campaigns, and collaborate across campus to support university initiatives.

The role requires a Bachelor’s degree and 3+ years in marketing, with experience in higher education preferred. Strong analytics, SEO, CRM, and CMS skills are desired.