Manager, Brand & Digital Marketing

Life University; Marietta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

Life University in Marietta, GA is seeking a Marketing Manager to elevate the university brand and drive enrollment through digital media, content development, email, video, and traditional channels. You will produce branded content, oversee campaigns, and collaborate across campus to support university initiatives.

The role requires a Bachelor’s degree and 3+ years in marketing, with experience in higher education preferred. Strong analytics, SEO, CRM, and CMS skills are desired.

Qualifications

• Bachelor’s degree required in related field.
• 3+ years of relevant marketing experience.
• Higher education marketing experience preferred.

Responsibilities

• Elevate Life University brand and enrollment demand across digital and traditional channels.
• Develop branded content for website, social media, events, and campaigns.
• Plan and manage integrated marketing projects, including budgets, messaging, targeting, and creative strategies.
• Execute paid media initiatives to drive awareness and leads; optimize campaigns via testing and analytics.
• Develop email cadences and copy for CRM-based multi-step communications to convert inquiries.

Skills

Media strategy

Content strategy

Presentation skills

Data analytics

Digital campaign management

Microsoft Office

Email marketing systems

Canva/Adobe

Project management

Google Analytics

CRM (Salesforce/Ellucian)

Budget management

Cross-functional collaboration

Vendor management

Education

Bachelor’s degree in related field

Tools

WordPress

Google Analytics

CRM software

Canva

Adobe Suite

Monday/PM software

SEO tools (BrightEdge)

Job description

Location: Life University, Main Campus - Marietta, GA

Essential Job Functions

• Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.
• Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.
• Script, plan, and oversee production of video and digital media.
• Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.
• Execute paid media initiatives including brand awareness and lead-generation.
• Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.
• Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.
• Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.
• Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.
• Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.
• Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.
• Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).
• Support SEO strategy utilizing BrightEdge or similar software.
• Conduct keyword research and apply results to advertising, website, and social media content.
• Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.
• Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.
• Capture photo and video as needed to complement professional services and enhance marketing output.
• Design digital ads using Adobe, Canva, or similar software.
• Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.
• Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.
  
  

Additional Duties And Responsibilities

• Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.
• May manage marketing personnel.
• Assumes additional responsibilities and supports special projects as requested.
  
  

Qualifications

Education, Training and/or Experience

• Bachelor’s degree in related field
• 3+ years of relevant experience
  
  

Knowledge, Skills, Abilities

• Media strategy development
• Content strategy and creative development experience
• Presentation skills
• Data analytics and performance reporting
• Digital campaign management
• Microsoft Office Suite Software
• Email development system software
• Canva, Adobe Suite or similar design software
• Monday or similar project management software
• Google Analytics experience
• Salesforce, Ellucian, or other CRM software
• Budget management
• Cross-functional collaboration and partnership
• Partner/vendor management
  
  

Personal Characteristics

• Collaborative
• Accountable
• Self-starter
• Works well independently
• Strong verbal and written communication skills
• Creative
• Innovative
• Flexible
• Analytical
• Customer service-oriented
• Student-centered
• Detail-oriented
• Results-oriented
• Values aligned with lasting purpose
  
  

Preferred Qualifications

• Higher education marketing experience
• Wordpress or similar Content Management System (CMS) experience
• Photo/video experience
• Video editing skills
• Google certifications
• Hootsuite software
  
  

Physical Demands

• Nature of work requires an ability to operate standard business office equipment.
• Requires ability to communicate and exchange information, collect, compile and prepare work documents, set-up and maintain work files.
• Must be able to lift 25 lbs., retrieving and placing materials on high shelves and on floor-level shelves; standing, walking, carrying, grasping, hearing, seeing, sitting, kneeling, climbing, balancing, stooping, crouching, and reaching.
  
  

Working Conditions

• Work performed in an office environment.
• Some travel may be required.
• May require availability for overtime hours during peak periods.
• This position is in-person and requires residence in the Metro Atlanta area.