Enrollment Events & Tours Lead — Strategy & Experience

Life University; Marietta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Life University in Marietta, GA seeks a Senior Manager of Events and Tours to lead enrollment-focused events and tours, aligning with recruitment goals and brand. You will manage the Events and Tours team and partner across Enrollment, Marketing, Admissions, Student Services, and campus leadership.

The role focuses on creating engaging experiences for prospective students and families, driving conversion, and continuously improving event operations, accessibility, and inclusivity across all

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• Significant experience in event management, enrollment, admissions, recruitment, higher education, hospitality, or a related field.
• Demonstrated experience leading and developing teams.
• Proven ability to manage complex events, programs, and multiple priorities simultaneously.
• Strong project management, organizational, communication, and interpersonal skills.
• Experience using data and performance metrics to evaluate programs and inform decisions.
• Demonstrated ability to collaborate effectively across departments and with diverse stakeholders.

Responsibilities

• Enrollment Event & Tour Strategy: Develop and execute a comprehensive events and tours strategy aligned with institutional enrollment objectives.
• Event & Tour Operations: Oversee end-to-end planning and execution of enrollment events and tours, including logistics, staffing, communications, and guest services.
• Enrollment & Conversion: Partner with Enrollment leadership to connect events to recruitment and conversion strategies.
• Marketing, Communications & Experience: Collaborate with Marketing to develop event positioning, invitations, registrations, and follow-up communications.
• Budget & Vendor Management: Develop and manage event budgets, negotiate with external vendors, monitor expenditures.
• Assessment & Continuous Improvement: Establish dashboards and reports to evaluate event effectiveness and inform future strategies.

Skills

Event management

Team leadership

Cross-functional collaboration

Project management

Data-driven decisions

Education

Bachelor’s degree or equivalent

Tools

CRM systems

Event registration tools

Job description

Life University in Marietta, GA seeks a Senior Manager of Events and Tours to lead enrollment-focused events and tours, aligning with recruitment goals and brand. You will manage the Events and Tours team and partner across Enrollment, Marketing, Admissions, Student Services, and campus leadership.

The role focuses on creating engaging experiences for prospective students and families, driving conversion, and continuously improving event operations, accessibility, and inclusivity across all