Growth Marketing Specialist - Higher Education Campaigns

ZipApply; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

University Dining Institute of Technology is seeking a Marketing Specialist (G) to perform marketing analysis and develop campaigns across campuses in Georgia. The role focuses on enrollment growth strategies, website and print materials, and data-driven evaluation at the Kennesaw and Marietta campuses.

The ideal candidate will create marketing campaigns, manage budgets, collaborate with SEO and digital teams, and write compelling content across channels to boost engagement and outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Two years of experience in building complex marketing programs across multiple channels.

Responsibilities

• Develops, implements, and executes assigned department marketing plans and strategies.
• Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals.
• Directs implementation of best practices through appropriate media channels.
• Analyzes overall marketing plan and performance adhering to deadlines and requirements.
• Drafts lead engagement and relationship management strategies leveraging technology.
• Collaborates with SEO and digital teams to develop effective website content strategy.
• Manages the marketing campaign budgets.
• Writes compelling content for a variety of marketing channels.
• Collaborates with key supplier partners to build and optimize customer experience and satisfaction.
• Shares knowledge and experiences with marketing peers and assists with cross promotion programs.

Skills

Marketing analytics

Campaign management

Content writing

SEO collaboration

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

Bright Edge

Job description

University Dining Institute of Technology is seeking a Marketing Specialist (G) to perform marketing analysis and develop campaigns across campuses in Georgia. The role focuses on enrollment growth strategies, website and print materials, and data-driven evaluation at the Kennesaw and Marietta campuses.

The ideal candidate will create marketing campaigns, manage budgets, collaborate with SEO and digital teams, and write compelling content across channels to boost engagement and outcomes.