Brand Designer: Lead Brand Systems & Technical Storytelling

present of AI; San Francisco (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

Baseten is seeking a designer to shape how the brand looks and feels across campaigns, product launches, events, billboards and hiring materials. A strong candidate has a polished portfolio and can translate technical ideas into clear visuals while building design systems rather than one-off assets.

You will lead projects from idea to launch with engineers, product marketers and leadership, ensuring visuals stay credible to AI engineers and reflect Baseten’s brand voice across all channels.

Qualifications

• Portfolio with very polished work.
• Ability to translate technical ideas into clear visuals.
• Experience building design systems rather than one-off assets.

Responsibilities

• Lead projects from concept to launch with engineers, product marketers and leadership.
• Create visuals that explain complex AI products clearly and credibly.
• Develop and maintain a brand system for Baseten across campaigns, products and events.

Skills

Brand design

Design systems

Technical storytelling

Motion design

Job description

Baseten is seeking a designer to shape how the brand looks and feels across campaigns, product launches, events, billboards and hiring materials. A strong candidate has a polished portfolio and can translate technical ideas into clear visuals while building design systems rather than one-off assets.

You will lead projects from idea to launch with engineers, product marketers and leadership, ensuring visuals stay credible to AI engineers and reflect Baseten’s brand voice across all channels.