Brand Designer

The Consensus; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Equity participation

100% medical/dental/vision coverage

Flexible PTO

Parental leave

401(k)

Learning and networking opportunities

Job summary

Baseten is seeking a brand designer to lead large-scale campaigns across digital, events, and out-of-home. You will partner with engineering and product marketing on launches, and translate complex ideas into clear visuals while evolving Baseten's visual identity into a scalable brand system.

You will own projects end-to-end, collaborate with marketing, product, engineering, and leadership, and help shape our employer brand with a high level of craft across touchpoints.

Qualifications

• Portfolio demonstrating exceptional visual craft.
• Strong communication and collaboration skills.
• Ability to lead cross-functional projects from concept to launch.
• Ability to translate complex ideas into clear visuals.
• Attention to quality and detail.

Responsibilities

• Lead large-scale brand campaigns across digital, events, and out-of-home.
• Partner with engineering and product marketing on major product launches.
• Turn complex technical ideas into clear, compelling visual communication.
• Evolve the Baseten visual identity into a scalable brand system.
• Own projects end-to-end, from concept through launch, with marketing, product, engineering, and leadership.
• Shape our employer brand and define how new hires experience Baseten.
• Raise the bar for craft across every customer touchpoint.

Skills

Brand design

Visual craft

Cross-functional leadership

Strategic storytelling

Communication

Ownership

Collaboration

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

THE ROLE

• Lead large-scale brand campaigns across digital, events, and out-of-home.
• Partner with engineering and product marketing on major product launches.
• Turn complex technical ideas into clear, compelling visual communication.
• Evolve the Baseten visual identity into a brand system that scales.
• Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
• Shape our employer brand and help define how new hires experience Baseten.
• Raise the bar for craft across every customer touchpoint.

ABOUT YOU

• You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
• You care deeply about quality and sweat the details.
• You communicate ideas clearly and thrive in collaborative environments.
• You know when to build systems, not just execute on assets.
• You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
• You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
• You thrive in a fast-moving environment with a high bar for quality.
• You have strong opinions about design and can articulate why something works - and why it doesn't.

BONUS

• Motion design and animation experience
• Experience designing for developers or highly technical audiences.

BENEFITS

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company-wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).