Brand Design Lead

present of AI; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Qualifications

• Owns visual identity and design systems across touchpoints.
• Builds an information-dense portfolio including decks, one-pagers and campaign assets.
• Turns complex legal tech content into clear, appealing design for lawyers and buyers.

Responsibilities

• Lead brand direction from concept to final delivery across all materials.
• Ensure quality consistency across every touchpoint and product surface.
• Collaborate with product, legal and marketing to align brand with the AI contract product.

Skills

Brand identity

Design systems

Portfolio management

Job description

A Brand Design Lead typically owns visual identity and design systems, guiding projects from concept to final delivery and keeping quality consistent across every touchpoint. A strong candidate brings a portfolio of information-dense work such as decks, one-pagers and campaign assets, plus the judgment to make complex material clear and appealing. At a legal AI company, that means making contract technology feel trustworthy and easy to grasp for lawyers and buyers.

How it fits the AI era

AI tools speed up drafting variations, resizing assets and exploring directions, so the role shifts toward taste, judgment and brand strategy. The human core stays in deciding what the brand should say, how it should feel and which work is good enough to ship. A designer who directs AI output rather than only producing by hand will get more done and keep quality high.

How it builds AI experience

Working here builds hands-on experience with generative AI as a design and content tool, since the product itself is an AI copilot for contracts. A candidate can strengthen this by using AI image and text tools in real brand projects and showing how they kept the results on brand. Familiarity with how legal teams use AI helps connect design choices to the audience.

Worth showing

• Brand identity portfolio
• Design systems ownership

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Spellbook

A generative AI copilot that drafts, reviews and compares contracts inside the Word document a lawyer already has open.