Brand Designer

present of AI; New York (NY); On-site; USD 90,000 - 135,000; Full time

Job summary

Pace is seeking a Senior Designer in New York City to shape how the brand looks across digital and offline touchpoints. You will build and scale a brand identity system, maintain typography and art direction, and guide campaign concepts through execution across sites, launches, events, and customer stories.

The role emphasizes a strong creative eye, the ability to push back on safe choices, and collaboration with teams to ensure consistent, credible visuals for an insurance AI platform.

Qualifications

• Experience building or growing a brand identity into a usable system.
• Strong eye for taste, point of view, and judgment to push safe choices.
• Ability to collaborate across website, campaigns, launches and sales materials.

Responsibilities

• Own how Pace looks and feels across the website, campaigns, launches, events, sales materials and customer stories.
• Direct external creative partners and maintain a cohesive brand identity.
• Translate a big idea into consistent design guidelines and production-ready assets.

Skills

Brand identity

Art direction

Typography

Campaign concept

Job description

Design · New York City · FullTime · Senior level

This role owns how Pace looks and feels across the website, campaigns, launches, events, sales materials and customer stories. A strong candidate has already built or grown a brand identity into a system other people can actually use, and can show it. They pair a clear big idea with careful finishing, and they are comfortable pushing back on safe choices while earning trust from other teams.

How it fits the AI era

AI tools can speed up image making, layout variations, motion tests and template production, so the routine parts of design get faster. What stays human is taste, a clear point of view, and the judgment to decide what feels right for a trusted insurance brand. Making a company that sells AI agents plus expert review feel credible and distinctive to cautious industry buyers still takes a person with a strong creative eye.

How it builds AI experience

The work sits inside a company that automates insurance back-office tasks with AI agents, so the designer will learn how to explain a technical, abstract product through visuals and stories. Someone can build relevant experience by trying generative image and motion tools in their own brand projects, setting rules for when they help and when they do not, and studying how AI products present themselves to enterprise buyers.

Worth showing

• Brand identity system case study
• Typography, color and art direction
• Campaign concept to execution
• Templates and design guidelines
• Directing external creative partners

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Pace

Agentic AI back-office operations platform for commercial insurance carriers and brokers, per company releases.