Brand Design Lead: AI-Driven Brand Systems & Experiences

Spellbook; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Autonomy and accountability

Mental health stipend $1,000

Generous time off

Monthly meals

Wellness allowance

Stock options

Job summary

Spellbook is seeking a Brand Design Lead to shape our brand across decks, websites, events, and product touchpoints. You’ll own projects end to end, mentor designers, and drive high-quality, information-dense deliverables with thoughtful typography and layout.

You’ll build generative brand tools and AI-powered workflows to scale creative output, collaborate with Product, Marketing and Sales, and help Spellbook maintain its design standards at speed.

Qualifications

• 7+ years of experience in a brand, graphic design, or related role, including leading projects from concept to delivery
• A portfolio showing strong skill in brand systems, editorial layout, and digital or experiential work
• Excellent attention to typography, hierarchy, and composition
• Hands-on experience building custom AI tooling, generative systems, or automated workflows to scale brand work
• Comfort working with AI to prototype ideas and ship digital work
• Proficiency in Figma, the Adobe suite, and Google Slides
• Experience owning events or physical activations, including working with vendors and budgets
• Comfort managing multiple projects and deadlines while setting direction for others
• An appetite for collaboration and critique in pursuit of highly crafted, impactful work

Responsibilities

• Own brand projects end to end, from creative direction and concept through production and delivery
• Lead experiential and in-person brand work, including events, conferences, and activations, from spatial concept to on-site execution
• Build generative AI brand tools and workflows that increase the speed and quality of brand work across the company
• Prototype and ship digital brand experiences, working directly in code when it moves the work forward
• Shape the evolution of Spellbook's brand system, defining standards that hold up across digital, print, and physical spaces
• Set the bar for sales enablement materials like decks, one-pagers, and templates
• Partner with Sales, Product Marketing, Customer Success, and leadership to set priorities and move work forward
• Work closely with our Creative Director, mentor other designers, and lead regular critiques
• Other responsibilities as required

Skills

Brand systems

Editorial layout

Typography

Generative AI workflows

AI tooling

Collaboration

Project leadership

Prototyping in code

Tools

Figma

Adobe Creative Cloud

Google Slides

Job description

Spellbook is seeking a Brand Design Lead to shape our brand across decks, websites, events, and product touchpoints. You’ll own projects end to end, mentor designers, and drive high-quality, information-dense deliverables with thoughtful typography and layout.

You’ll build generative brand tools and AI-powered workflows to scale creative output, collaborate with Product, Marketing and Sales, and help Spellbook maintain its design standards at speed.