Brand & Demand Gen Lead — AI-Driven Growth

Soofa; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

Soofa, a sustainable media company based in Cambridge, MA, is seeking a Marketing + Lead Gen owner to drive brand/creative strategy and pipeline-generation tooling for our city-focused campaigns.

You’ll set up and run our CRM and prospecting tools, own content and brand voice (in partnership with our external graphic designer), and use AI to generate first drafts while ensuring final creative direction stays human and on-brand.

Qualifications

• 2-5 years spanning demand-gen/marketing ops and brand/content, or strong in one with real appetite for the other.
• Genuine interest in AI-assisted marketing workflows.
• A portfolio showing real creative judgment, not just campaign execution.

Responsibilities

• Set up and maintain our CRM and prospecting tools as the pipeline engine for the go-to-market team.
• Own marketing content and brand strategy, partnering with our outside designer for execution.
• Use AI tools for content drafts and collateral - final creative direction stays human.
• Feed qualified leads to sales and account management on a regular cadence.

Skills

Demand generation

Marketing ops

Brand/content

Portfolio

Tools

CRM platforms

Prospecting tools

Job description

Soofa, a sustainable media company based in Cambridge, MA, is seeking a Marketing + Lead Gen owner to drive brand/creative strategy and pipeline-generation tooling for our city-focused campaigns.

You’ll set up and run our CRM and prospecting tools, own content and brand voice (in partnership with our external graphic designer), and use AI to generate first drafts while ensuring final creative direction stays human and on-brand.