Marketing & LeadGen

Soofa; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

Soofa, a sustainable media company based in Cambridge, MA, is seeking a Marketing + Lead Gen owner to drive brand/creative strategy and pipeline-generation tooling for our city-focused campaigns.

You’ll set up and run our CRM and prospecting tools, own content and brand voice (in partnership with our external graphic designer), and use AI to generate first drafts while ensuring final creative direction stays human and on-brand.

Qualifications

• 2-5 years spanning demand-gen/marketing ops and brand/content, or strong in one with real appetite for the other.
• Genuine interest in AI-assisted marketing workflows.
• A portfolio showing real creative judgment, not just campaign execution.

Responsibilities

• Set up and maintain our CRM and prospecting tools as the pipeline engine for the go-to-market team.
• Own marketing content and brand strategy, partnering with our outside designer for execution.
• Use AI tools for content drafts and collateral - final creative direction stays human.
• Feed qualified leads to sales and account management on a regular cadence.

Skills

Demand generation

Marketing ops

Brand/content

Portfolio

Tools

CRM platforms

Prospecting tools

Job description

Company Description

Soofa is a sustainable media company founded in 2014 out of the MIT Media Lab, focused on solar-powered Soofa Signs that serve as communication tools for cities and advertisers. Our installations are active in more than 57 cities across the U.S., with ongoing expansion plans. Advertisers benefit from high-traffic, distinctive locations, measurable performance, and real-time messaging updates, while cities use our neighborhood news feed to share urgent alerts and community-focused content. We partner with a wide range of brands and municipalities committed to sustainable advertising and engaging urban experiences. Our passionate team of engineers, designers, and problem-solvers is based in Cambridge, MA and other locations worldwide, working together to improve how people experience life in cities.

Role Description

The Marketing + Lead Gen owner to run brand/creative strategy and pipeline-generation tooling — feeding qualified leads to our sales team while making sure creative quality never takes a back seat to pipeline metrics.

You’ll set up and run our CRM and prospecting tools, own our content and brand voice (in partnership with our outside graphic designer, who handles execution), and use AI tools for volume and first drafts — while final creative direction stays yours.

What you’ll do

• Set up and maintain our CRM and prospecting tools as the pipeline engine for the go-to-market team
• Own marketing content and brand strategy, partnering with our outside designer for execution
• Use AI tools for content drafts and collateral - final creative direction stays human
• Feed qualified leads to sales and account management on a regular cadence

What we’re looking for

• 2-5 years spanning demand-gen/marketing ops and brand/content, or strong in one with real appetite for the other
• Genuine interest in AI-assisted marketing workflows
• A portfolio showing real creative judgment, not just campaign execution