Brand Communications Strategist

swa; Dallas (TX); On-site; USD 74,000 - 82,000; Full time

Job summary

Southwest Airlines is seeking an Associate Brand Communications Consultant to shape strategy and creative that power our next chapter. You will lead integrated campaigns across broadcast, digital, social, email, web, print, and OOH, partnering with internal Creative Teams, agency partners, and cross-functional leaders to translate priorities into clear briefs and on-brand executions.

You will review and refine creative to uphold our voice, keep work on time and budget, and present a strong point

Qualifications

• High School Diploma or GED required.
• Intermediate level experience in Marketing, advertising, journalism, or communications.
• Advertising campaign development and execution (broadcast, digital, print, OOH).
• Managing timelines and asset deliverables.

Responsibilities

• Collaborate with internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives.
• Support cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope.
• Review creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities.
• Deliver strategic and creative briefs that clearly outline expectations for creative teams.
• Assist in presenting creative work to key stakeholders to share point of view and gain alignment and approvals.
• Work with leader to align on priorities, constructively address project work, and build personal development plans.
• May perform other job duties as directed by Employee's Leaders

Skills

Campaign management

Excel

PowerPoint

Word

Written communication

Oral communication

Education

High School Diploma or GED

Tools

Excel

PowerPoint

Word

Job description

Southwest Airlines is seeking an Associate Brand Communications Consultant to shape strategy and creative that power our next chapter. You will lead integrated campaigns across broadcast, digital, social, email, web, print, and OOH, partnering with internal Creative Teams, agency partners, and cross-functional leaders to translate priorities into clear briefs and on-brand executions.

You will review and refine creative to uphold our voice, keep work on time and budget, and present a strong point