Senior Brand Campaign Lead — Creative & Growth

swa; Dallas (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

Southwest Airlines is seeking a Sr Brand Communications Consultant to shape strategy and creative across campaigns that drive demand and connect with Customers and Employees. You will guide internal Creative Teams and agency partners to produce integrated advertising across broadcast, digital, social, email, web, print, and OOH.

You will collaborate with Business Leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and ensure alignment

Qualifications

• High School diploma or GED required and relevant experience in marketing/advertising.
• Expert knowledge of production processes and budgets across multiple media.
• Experience guiding internal and agency teams.

Responsibilities

• Lead internal creative teams and agency partners on ad campaigns.
• Coordinate campaigns across broadcast, digital, print, and OOH.
• Ensure on-brief, on-time, and on-budget delivery.
• Align work to Southwest's brand voice and business priorities.
• Optimize briefs to inspire brand vision.
• Present creative work to stakeholders for alignment.
• Identify performance insights and process improvements.

Skills

Strategic thinking

Effective communication

Project management

Creative brief development

Education

High School Diploma or GED

Tools

Microsoft Excel

PowerPoint

Word

Job description

Southwest Airlines is seeking a Sr Brand Communications Consultant to shape strategy and creative across campaigns that drive demand and connect with Customers and Employees. You will guide internal Creative Teams and agency partners to produce integrated advertising across broadcast, digital, social, email, web, print, and OOH.

You will collaborate with Business Leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and ensure alignment