Sr Brand Communications Consultant

swa; Dallas (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

Southwest Airlines is seeking a Sr Brand Communications Consultant to shape strategy and creative across campaigns that drive demand and connect with Customers and Employees. You will guide internal Creative Teams and agency partners to produce integrated advertising across broadcast, digital, social, email, web, print, and OOH.

You will collaborate with Business Leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and ensure alignment

Qualifications

• High School diploma or GED required and relevant experience in marketing/advertising.
• Expert knowledge of production processes and budgets across multiple media.
• Experience guiding internal and agency teams.

Responsibilities

• Lead internal creative teams and agency partners on ad campaigns.
• Coordinate campaigns across broadcast, digital, print, and OOH.
• Ensure on-brief, on-time, and on-budget delivery.
• Align work to Southwest's brand voice and business priorities.
• Optimize briefs to inspire brand vision.
• Present creative work to stakeholders for alignment.
• Identify performance insights and process improvements.

Skills

Strategic thinking

Effective communication

Project management

Creative brief development

Education

High School Diploma or GED

Tools

Microsoft Excel

PowerPoint

Word

Job description

Department:

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

As a Sr Brand Communications Consultant, you'll help shape the strategy and creative that power Southwest's next chapter, guiding working that drives demand and connects meaningfully with Customer and Employees. You'll guide internal Creative Teams and agency partners to build integrated advertising across broadcast, digital, social, email, web, print, and out-of-home that is on brief, on time, and on budget. You'll partner closely with Business Leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and align work to Southwest's brand vision, voice, and business priorities. You'll help shape the strategy and creative that power Southwest's next chapter, guiding work that drives demand and connects meaningfully with Customers and Employees.

Additional Details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Lead internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives
• Drive cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope
• Influence creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities
• Optimize strategic and creative briefs to inspire our brand vision in the creative output and clearly outline expectations for creative deliverables
• Present creative work to key stakeholders to share point of view and gain alignment and approvals
• Assess operational performance, creative performance, and customer insights to identify key challenges and performance improvement opportunities
• Identify process improvements, evolving business needs, industry trends, and advancements in the field of advertising and marketing
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Expert knowledge of production processes and budget requirements for multiple mediums, including but not limited to broadcast, digital, print, and out-of-home.
• Advanced knowledge of media and channel best practices within a communications ecosystem
• Skilled in Microsoft Excel, PowerPoint and Word
• Skilled in writing and developing creative briefs
• Skilled in prioritizing effectively and hitting set timelines
• Skilled in evaluating performance results and identifying opportunities for optimization
• Ability to think strategically and evaluate work from both a creative and strategic perspective
• Ability to communicate in an effective manner in both written and verbal formats
• Ability to deliver quality work within a low-cost environment

Education

Required: High School Diploma or GED

Experience

• Required: Expert level experience and knowledge in: Marketing, advertising, journalism, communications
• Advertising campaign development and execution (broadcast, digital, print, OOH)
• Reviewing, understanding, and evaluating briefs
• Managing timelines and asset deliverables

Preferred

• Experience in campaign management
• Experience providing creative feedback and managing agency relationships
• Experience in project management
• Experience setting objectives aligned with business needs
• Experience applying consumer research and insights to strategy development

Licensing/Certification

N/A

Physical Abilities

• Ability to perform work duties from limited space work station/desk/office area for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-gr